This Roving Kabuto Noodles Billboard Inspires Calm in the City of London
Laura McQuarrie — June 2, 2016 — Marketing
References: kabutonoodles & eventmagazine
During lunchtime in London, the city's occupants were recently treated to a "calm and color" billboard and a noodle lunch from Kabuto Noodles.
The stunt was designed in response to the fact that a survey was recently conducted by The Office for National Statistics that revealed that the capital city is one of the UK's most anxious regions.
The large-scale artful and interactive billboard was designed by illustrator Mike Collins, who is known for his work with both Marvel and DC comics. The image on the mural takes cues from the Asian-inspired flavors of the noodles and depicts a Samurai in action. Members of the public who tapped into their inner artist were rewarded with a warm bowl of Kabuto Noodles in return for adding their mark to the 20 foot by 10 foot billboard on wheels.
The stunt was designed in response to the fact that a survey was recently conducted by The Office for National Statistics that revealed that the capital city is one of the UK's most anxious regions.
The large-scale artful and interactive billboard was designed by illustrator Mike Collins, who is known for his work with both Marvel and DC comics. The image on the mural takes cues from the Asian-inspired flavors of the noodles and depicts a Samurai in action. Members of the public who tapped into their inner artist were rewarded with a warm bowl of Kabuto Noodles in return for adding their mark to the 20 foot by 10 foot billboard on wheels.
Trend Themes
1. Interactive Billboards - Creating large-scale billboards that engage and interact with the audience, providing a unique and memorable experience.
2. Mental Health Awareness - Increasing awareness and addressing mental health issues through innovative campaigns and initiatives, such as using art to promote calm and relaxation.
3. Branded Experiences - Blending brand promotion with immersive experiences to create a positive and lasting impression on consumers.
Industry Implications
1. Advertising - Using interactive billboards as a disruptive innovation to captivate audiences and create memorable advertising campaigns.
2. Mental Health - Leveraging creative approaches to improve mental well-being and raise awareness about mental health in society.
3. Food and Beverage - Building brand loyalty and engaging customers by incorporating interactive experiences, such as art installations, into marketing campaigns for food and beverage products.
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