Domino's Pizza Taiwan Created a Black Sugar Pearl Pizza
Laura McQuarrie — November 1, 2019 — Unique
References: dominos.tw & cnn
In Taiwan, the birthplace of bubble tea, Domino's Pizza is now serving up an unusual creation called the Black Sugar Pearl Pizza. The unique pizza product is topped with dark tapioca pearls, mochi balls of a similar size, mozzarella cheese and honey. The sweet boba pieces and mochi balls both boast a soft and chewy texture, which adds an unexpected eating experience to a familiar dish, as well as an unconventional aesthetic that clearly sets itself apart from regular pepperoni-topped pizzas.
The new menu addition from Domino's Pizza Taiwan taps into the global popularity of bubble tea, which is moving well beyond beverages, especially as sweet boba pieces are now being integrated into a variety of food products around the world.
The new menu addition from Domino's Pizza Taiwan taps into the global popularity of bubble tea, which is moving well beyond beverages, especially as sweet boba pieces are now being integrated into a variety of food products around the world.
Trend Themes
1. Boba-infused Cuisine - There is a growing trend of adding boba and other bubble tea ingredients to food, creating new and unique flavor experiences.
2. Unconventional Toppings - Adding unexpected toppings to traditional dishes can create disruption and new experiences for customers.
3. Innovative Menu Items - Combining familiar dishes with unique ingredients can lead to innovation and increased interest from customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from adding new and unexpected ingredients to traditional dishes, creating new flavor experiences for customers.
2. Fast Food - Innovative menu items can help fast food chains stay competitive and attract new customers, especially with unique and unexpected ingredients.
3. Bubble Tea - As bubble tea continues to grow in popularity, opportunities arise for the industry to expand into new markets, such as offering unique boba-infused foods.
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