The 'Holoyoisho' Vessel is Filled with Virtual Cherry Blossom Petals
Laura McQuarrie — June 21, 2019 — Lifestyle
References: pavilion-tokyo & soranews24
As a next-gen take on the traditional sake cup, Tokyo's Drill Inc. created an innovative Holoyoisho drinking vessel. The design of the Holoyoisho is modeled on the box-shaped wooden drinking vessel that's used for celebrations.
Holoyoisho gets its name from the Japanese word "horoyoi," which translates to "slightly and comfortably drunk" and also references the most dynamic and holographic element of the design. As well as being filled with real sake, the cup also gets virtually filled with sakura cherry petal blossoms that dance within the traditionally inspired drinking cup and eventually accumulate at the bottom like real petals.
Thanks to the technological properties of the sake cup, it can also be used to display other visuals like brightly colored fireworks, or share Japanese music or sounds.
Holoyoisho gets its name from the Japanese word "horoyoi," which translates to "slightly and comfortably drunk" and also references the most dynamic and holographic element of the design. As well as being filled with real sake, the cup also gets virtually filled with sakura cherry petal blossoms that dance within the traditionally inspired drinking cup and eventually accumulate at the bottom like real petals.
Thanks to the technological properties of the sake cup, it can also be used to display other visuals like brightly colored fireworks, or share Japanese music or sounds.
Trend Themes
1. Next-gen Sake Cups - The innovative Holoyoisho drinking vessel is a disruptive innovation opportunity in the traditional sake cup industry.
2. Virtual Reality Integration - The holographic feature of the Holoyoisho cup presents a disruptive innovation opportunity in the virtual reality industry.
3. Augmented Sensory Experience - The inclusion of virtual sakura cherry blossoms in the Holoyoisho cup creates a disruptive innovation opportunity for enhancing sensory experiences in the beverage industry.
Industry Implications
1. Beverage - The Holoyoisho drinking vessel presents a disruptive innovation opportunity in the beverage industry by combining traditional elements with technology.
2. Virtual Reality - The Holoyoisho cup's holographic capabilities offer a disruptive innovation opportunity in the virtual reality industry by incorporating visual displays into everyday objects.
3. Cultural Celebrations - The Holoyoisho cup's design and virtual features provide a disruptive innovation opportunity in the cultural celebrations industry by enhancing traditional drinking rituals.
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