Labothery Empowers Consumers to Take Part in the Creation Process
Riley von Niessen — July 17, 2018 — Marketing
Labothery Inc. is a groundbreaking custom bubble tea shop that's located on Toronto's bustling Bay street. The first of its kind in the city, the shop allows consumers to choose and combine the the flavors they wish, along with their bases, toppings, and sugar levels.
To find out more about the custom bubble tea shop's conception, how consumers are guided through the whole experience, and how its focus on transparency appeals to consumers, Trend Hunter spoke with Labothery Founder Jeffrey Shek.
As Shek explains, Labothery has made bubble tea more accessible for those who may not be familiar with the Taiwanese drink, as it allows them to take part in the experience in an accessible step-by-step manner. Once consumer's pick out all of their ingredients, which are featured in lab-like tubes and petri dishes, they give them to staff to combine and seal the bubble tea.
With this, consumers know exactly what's going into their drinks, and can try out virtually unlimited flavor combinations with the help of knowledgeable staff.
To find out more about the custom bubble tea shop's conception, how consumers are guided through the whole experience, and how its focus on transparency appeals to consumers, Trend Hunter spoke with Labothery Founder Jeffrey Shek.
As Shek explains, Labothery has made bubble tea more accessible for those who may not be familiar with the Taiwanese drink, as it allows them to take part in the experience in an accessible step-by-step manner. Once consumer's pick out all of their ingredients, which are featured in lab-like tubes and petri dishes, they give them to staff to combine and seal the bubble tea.
With this, consumers know exactly what's going into their drinks, and can try out virtually unlimited flavor combinations with the help of knowledgeable staff.
Trend Themes
1. Customization of Consumer Products - The Labothery custom bubble tea shop empowers consumers to create their own unique bubble tea combinations.
2. Transparency in the Food and Beverage Industry - Labothery's focus on transparency appeals to consumers who want to know exactly what ingredients are in their drinks.
3. Interactive Consumer Experiences - Labothery's step-by-step process allows consumers to actively participate in the creation of their bubble tea.
Industry Implications
1. Food and Beverage - The Labothery concept could be applied to other food and beverage products, allowing consumers to customize their orders.
2. Hospitality - Hotels and restaurants can incorporate customization elements into their menus, offering guests the opportunity to create personalized dishes or drinks.
3. Retail - Retailers can explore the concept of customization, allowing customers to personalize products and create unique experiences.
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