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Relaxing Confection

Chocolate snacks are infused with sleep-enhancing ingredients

Trend - Brands are offering multiple benefits in their chocolate offerings with ingredients that promote restful sleep. Products include everything from CBD-infused chocolate supplements to magnesium-infused chocolate treats.

Insight - For fitness and health-conscious consumers, there is now a greater understanding that strict dietary restrictions aren't the only way to be healthy. The landscape of the dieting industry is changing so that balance and personal wellbeing is more of a focus than dieting itself, and people are becoming increasingly open to the idea that long-term changes come with indulgence that's beneficial and adds balance to their lives.
Workshop Question - How could your brand better prioritize balanced indulgence for its customers?
Trend Themes
1. Functional Ingredients - Chocolate products are infused with functional ingredients like CBD, magnesium, L-Theanine and saffron to promote sleep, calmness, focus and immune health.
2. Convenient Dosage Forms - CBD chocolates come in pre-portioned medallions and sleep chocolates in bite-sized servings, making it easy for consumers to control their intake and enjoy the benefits.
3. Ethical Sourcing - Brands offer cannabis-infused chocolates made with Fair Trade certified ingredients and source saffron extract for their sleep chocolates without pesticides from North Africa and Greece.
Industry Implications
1. Nutraceuticals - Brands are innovating in the nutraceutical industry with functional chocolate supplements that provide benefits like better sleep, immune health and focus.
2. Cannabis - The cannabis industry continues to expand with new product offerings like CBD-infused chocolates that offer consumers a convenient and delicious way to consume the cannabinoid.
3. Confectionery - The confectionery industry is seeing a shift towards more health-conscious offerings, with brands adding functional and sleep-promoting ingredients to their chocolate products.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
104,465 Total Clicks
Date Range:
Mar 19 — Aug 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Functional Chocolate Supplements
Functional Chocolate Supplements
Fx Chocolate Supports Immune Health, Focus, Sleep & More
Designs for Health’s Fx Chocolate is a range of chocolate supplements that help to provide a variety of functional benefits for focus, stress and a healthy inflammatory response. These... MORE
Sleep-Supporting Snacks
Sleep-Supporting Snacks
Goodnight's Bedtime Snack Contains Magnesium and L-Theanine
‘Goodnight’ is reinventing bedtime snacks with nighttime indulgences that are formulated like supplements to promote a better night of rest. The Dark Chocolate Tart Cherry snacks for... MORE
Functional CBD Chocolates
Functional CBD Chocolates
Good Day Chocolate's Products Support Sleep and Calm
Good Day Chocolate is known for making a range of chocolate supplements to boost everything from energy and calm to the quality of one’s sleep and the brand is now expanding its range of adult... MORE
Saffron-Powered Sleep Chocolates
Saffron-Powered Sleep Chocolates
Objectives Pairs GABA & Saffron in a Snack-Inspired Sleep Remedy
Wellness brand Objectives guarantees that its sleep chocolates will allow you to wake up feeling fully refreshed and energized. The formula of the enhancing product is science-backed and features... MORE
Fair Trade Cannabis Chocolates
Fair Trade Cannabis Chocolates
Papa & Barkley's Cannabis-Infused Chocolates are Ethically Sourced
Californian cannabis wellness company Papa & Barkley is introducing a line of Releaf Chocolates as cannabis-infused chocolates made with Fair Trade Certified Ingredients. The THC-rich edibles... MORE
CBD-Infused Dessert Bars
CBD-Infused Dessert Bars
These Kefla CBD Chocolates Can be Eaten or Mixed into Warm Milk
These Kefla CBD chocolates have been unveiled by the Colorado-based wellness brand as a versatile range of products for consumers seeking out a way to satisfy sweet cravings and enjoy the benefits... MORE
Individually Wrapped CBD Chocolates
Individually Wrapped CBD Chocolates
Tauriga Sciences CBD Chocolate Medallions are 49 Calories Each
The Tauriga Sciences CBD Chocolate Medallions are a new offering from the brand that will offer consumers an easy way to incorporate CBD into their lifestyle in a pre-portioned manner. The dark... MORE

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