Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Disappearing Chat

Social media sites are introducing features to delete user content and messages

Trend - As social media continues to be a primary tool in daily communication, apps are fighting to be the top choice for consumers' online chats. To appeal to consumers, these platforms are introducing new features that automatically erase messages and posts after a specified time, enabling online activity to be temporary.

Insight - The permanence of what users post on social media has caused a lot of controversy among consumers, leaving many to discuss the importance of being mindful online. Social media sites are responding by offering less permanence and more privacy controls to allow users to experiment and be more impulsive with what they choose to share.
Workshop Question - How can your brand cater to consumers' desire for privacy in your products or services?
Trend Themes
1. Disappearing Social Media Content - Social media platforms are introducing temporary messaging and post features to increase user privacy control and experimentation opportunities.
2. Social Media Chat Features - Social media platforms are updating their chat features to enhance user experience, including customization options and simultaneous viewing while video calling.
3. Temporary Social Media Posts - Social media sites like Twitter and Instagram are introducing temporary posting options, allowing users to experiment with more interaction without the pressure of permanent content.
Industry Implications
1. Social Media - Companies in the social media industry can explore temporary content and messaging features, customization options, and privacy controls to enhance user engagement and competition with other platforms.
2. Technology - Developers in the technology industry can create apps that prioritize fun and experimentation opportunities through temporary content features and engaging chat options.
3. Marketing - Marketers can leverage the trend of temporary social media content to boost the authenticity and FOMO-driven value of campaigns, maximizing engagement and reach through a sense of exclusivity for a limited time.
1.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
38,330 Total Clicks
Date Range:
Mar 20 — Nov 20
Trending:
Untested
Consumer Insight Topics:

Related Examples

Nostalgic Cartoon-Printed Loungewear
Nostalgic Cartoon-Printed Loungewear
Care Bears and Samii Ryan Joined for a Range of Cozy Apparel
Virtual Beauty Summits
Virtual Beauty Summits
Glow Recipe is Uniting Beauty Lovers with the Glow Together Virtual Summit
Pet Accessory Advent Calendars
Pet Accessory Advent Calendars
CESAR's 12 Days of Twinning Shares Coordinating Accessories
Fake Astronaut Social Accounts
Fake Astronaut Social Accounts
Comedy Series Moonbase 8 is Being Promoted Through a Fake Instagram
Whimsical Tinted Sunglasses
Whimsical Tinted Sunglasses
KAWS Teases a Joint Design with Sons + Daughters on Instagram
Dramatically Animated Sneaker Designs
Dramatically Animated Sneaker Designs
Zhanf Quan's Melting Sadness Joins adidas On a Special Pack
Soulmate Running Challenges
Soulmate Running Challenges
Michelob ULTRA launched its 'Dale Moss Challenge' for Football Fans
Snack-Friendly Cooking Initiatives
Snack-Friendly Cooking Initiatives
More Smiles with Every Bite is a A Cooking Project from Pepsico
Astrological Social Media Features
Astrological Social Media Features
Snapchat Launched Astrological Profiles to Connect Users
play_circle_filledHeartwarming Holiday Cracker Campaigns
Heartwarming Holiday Cracker Campaigns
RITZ Debuts 'Where There's Love, There's Family' Holiday Ad
Job-Finding Social Stunts
Job-Finding Social Stunts
'Very Serious' are Holding Social Handles Hostage Until They Get Hired
Election-Focused Forum Ads
Election-Focused Forum Ads
Reddit Launched a Campaign to Encourage Voter Turnout
Election-Themed Social Media Filters
Election-Themed Social Media Filters
Snapchat’s Dancing Hot Dog Was Reintroduced on Vote Early Day
Political News Campaigns
Political News Campaigns
The Economist Launched 'Word Play' to Spotlight US 2020 Election Coverage
Media Network Voting Campaigns
Media Network Voting Campaigns
HBO Max and Rock the Vote Teamed Up for the Vote Because Ad
Artist-Supporting Online Fitness
Artist-Supporting Online Fitness
BLOK is Offering Out of Work Creatives 6 Months of Free Fitness
play_circle_filledThe Negative Impact of Algorithms
The Negative Impact of Algorithms
Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Sensor-Packed Smart Glasses
Sensor-Packed Smart Glasses
The Facebook Reality Labs Project Aria Smart Glasses are Intuitive
High-End Burger Drive-Thrus
High-End Burger Drive-Thrus
Canlis Bets on Take-Out, Drive-Thru, and Delivery During COVID-19
Touching Closed Bar Ads
Touching Closed Bar Ads
Facebook's Survive Video Celebrates the Beloved NYC Coogan's
play_circle_filledNext-Gen VR Headsets
Next-Gen VR Headsets
Oculus Quest 2 is Slimmer, Lighter and Requires Facebook Sign-Ins
play_circle_filledVirtual Reality Workspaces
Virtual Reality Workspaces
Facebook's Infinite Office Connects Users Through an Oculus Headset
play_circle_filledHilarious Crime-Themed Halloween Ads
Hilarious Crime-Themed Halloween Ads
Butterfinger Debuted a Candy Criminal-Inspired Promotion
DIY Mooncake Kits
DIY Mooncake Kits
Uncle Jim's Mooncake Deliveries are Available to Sydney Foodies
Co-Viewing Chat Experiences
Co-Viewing Chat Experiences
Facebook Messenger Watch Together Lets Users View Together
Design Label Donation Centres
Design Label Donation Centres
Pyer Moss' NYC Office is Now a Medical Donation Centre
Free Quarantine-Friendly Yoga
Free Quarantine-Friendly Yoga
Power Yoga Canada is Live-Streaming Yoga for Those in Isolation
Next-Gen Beauty Brands
Next-Gen Beauty Brands
MOB Beauty is a New Brand from Makeup Industry Veterans
Glow-Enhancing Celebrity-Made Cosmetics
Glow-Enhancing Celebrity-Made Cosmetics
Fenty Beauty is Releasing 2 Products in 'Cognac Candy'
Luxuriously Detailed Retro Sneakers
Luxuriously Detailed Retro Sneakers
Shawn Stussy Joined with Dior B23 For a Pair of Graphic Shoes
Comprehensive Coronovirus Dashboards
Comprehensive Coronovirus Dashboards
Microsoft Bing Launched a Digital Map to Keep Users Informed
play_circle_filledHalf-Sized Snack Campaigns
Half-Sized Snack Campaigns
Kind Snacks Launched a Digital Campaign for Its New 'Mini' Snack Bars
Live Advertisement Editing
Live Advertisement Editing
Acura Will Live Update Content for Its 'Less Talk, More Drive' Campaign
Doorbell Camera Campaigns
Doorbell Camera Campaigns
The Reebok Zig Kinetica is Being Introduced on Doorbell Cams