Magnolia Ice Cream's Boba Ice Cream Comes in Mango & Ube
Laura McQuarrie — April 12, 2021 — Lifestyle
References: ramarfoods & prnewswire
This spring, Magnolia Ice Cream is expanding its menu for a limited time to include ube and mango boba ice cream. These flavors represent the most popular ice cream flavors from Magnolia Ice Cream and now they can be enjoyed with chewy, texture-rich additions.
Wise rising interests in bubble tea, Magnolia Ice Cream sees that this offering is a new way to treat customers and "the boba texture is as soft as you would expect from a boba drink." Although tapioca pearls are often paired with milky teas, these creamy treats have the potential to help people find refreshment a different way this spring and summer. For a limited time, Magnolia Ice Cream is pairing purchases of Halo Halo with a free keiki scoop of the Magnolia boba ice cream.
Wise rising interests in bubble tea, Magnolia Ice Cream sees that this offering is a new way to treat customers and "the boba texture is as soft as you would expect from a boba drink." Although tapioca pearls are often paired with milky teas, these creamy treats have the potential to help people find refreshment a different way this spring and summer. For a limited time, Magnolia Ice Cream is pairing purchases of Halo Halo with a free keiki scoop of the Magnolia boba ice cream.
Trend Themes
1. Boba-infused Desserts - Opportunity to create new boba-infused dessert items like cakes, pastries, and cookies to cater to bubble tea fans.
2. Limited Time Offerings - Creating limited time offerings for products can help build urgency and drive sales among customers.
3. Texture-rich Additions - Introducing exotic ingredients to add texture to products can pique consumer interest and offer unique experiences.
Industry Implications
1. Ice Cream Industry - Ice cream manufacturers can add more unique and exotic flavors to their offerings to cater to changing consumer preferences.
2. Bubble Tea Industry - Bubble tea shops can integrate ice cream and other dessert items in their menus to cater to a wider range of customers.
3. Bakery Industry - Bakeries can experiment with boba-infused desserts and become a go-to destination for bubble tea lovers looking for unique treats.
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