Three Trees Almondmilk is Arriving Now into Whole Food Markets
Michael Hemsworth — April 2, 2022 — Marketing
References: threetrees & bevnet
Three Trees Almondmilk is being launched into Whole Food Markets on a nationwide basis as part of the brand's expansion that will introduce it to more consumers seeking out a new option to enjoy in their favorite foods and recipes.
The almond milk comes in two varieties including Original Almondmilk and Vanilla Bean Almondmilk, which are both characterized by their clean, organic and extra-nutty recipe. The product is reported to contain four-times more almonds than other varieties on the market as well as more protein for an added boost of nutrition.
The Three Trees Almondmilkis rich, creamy and simple, and positioned by the brand as being perfect for beverages like coffee, tea or matcha as well as in cereals, smoothies and oatmeals.
The almond milk comes in two varieties including Original Almondmilk and Vanilla Bean Almondmilk, which are both characterized by their clean, organic and extra-nutty recipe. The product is reported to contain four-times more almonds than other varieties on the market as well as more protein for an added boost of nutrition.
The Three Trees Almondmilkis rich, creamy and simple, and positioned by the brand as being perfect for beverages like coffee, tea or matcha as well as in cereals, smoothies and oatmeals.
Trend Themes
1. Nut Milk Market Expansion - As Three Trees Almondmilk expands into Whole Foods, there is a disruptive innovation opportunity for other nut milk brands to differentiate their products and expand their market presence.
2. Clean Label Products - The clean, organic and extra-nutty recipe of Three Trees Almondmilk highlights a trend towards clean label products, offering a disruptive innovation opportunity for brands to showcase more natural, better-for-you ingredients.
3. High-protein Plant-based Products - Three Trees Almondmilk's protein content highlights the trend towards high-protein plant-based products, opening doors for other brands to innovate in this space by creating products that offer nutrition-conscious consumers protein-packed plant-based options.
Industry Implications
1. Plant-based Food Industry - The success of Three Trees Almondmilk demonstrates an opportunity for further expansion and innovation in the plant-based food industry as more consumers look for alternatives to traditional dairy products.
2. Organic Food Industry - The clean, organic and extra-nutty recipe of Three Trees Almondmilk aligns with the organic food industry, presenting an opportunity for brands to further tap into the growing organic food consumer base by producing and marketing organic products.
3. Coffee & Tea Industry - With Three Trees Almondmilk positioning itself as perfect for beverages like coffee, tea or matcha, there is a disruptive innovation opportunity for brands in the coffee and tea industry to expand their plant-based milk options and cater to consumers looking for dairy-free alternatives.
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