O's Bubble Makes Plant-Based Bubble Tea Drinkable by the Can
Laura McQuarrie — March 13, 2023 — Lifestyle
References: osbubble & foodnavigator-usa
O's Bubble created what it calls "the world's first plant-based canned bubble tea drink" and it was among many of the exhibitors at Natural Products Expo West to focus on ready-to-drink bubble tea. These canned drinks can be found in unique and refreshing varieties like Brown Sugar, Black Tea, Strawberry and Banana, all of which are made with a creamy base of soy milk.
In recent times, there has been a noticeable convergence in the demand for bubble tea, canned drinks, and plant-based options. This can be attributed to the growing interest in health and wellness, as well as the desire for unique and flavorful beverage options. As a result, brands and bubble tea shops are increasingly incorporating these options into their menus to cater to these evolving consumer preferences.
In recent times, there has been a noticeable convergence in the demand for bubble tea, canned drinks, and plant-based options. This can be attributed to the growing interest in health and wellness, as well as the desire for unique and flavorful beverage options. As a result, brands and bubble tea shops are increasingly incorporating these options into their menus to cater to these evolving consumer preferences.
Trend Themes
1. RTD Plant-based Beverages - The rise of plant-based diets is fueling the demand for plant-based beverages, presenting opportunities for ready-to-drink products like O's Bubble canned bubble teas.
2. Ready-to-drink Bubble Tea - Consumers are increasingly seeking convenience and unique beverages, driving the growth of the ready-to-drink bubble tea market.
3. Innovative Bubble Tea Flavors - In response to changing consumer preferences and increasing competition, brands are exploring new and unique flavors for their bubble tea products, such as O's Bubble's Strawberry and Banana canned bubble teas.
Industry Implications
1. Beverage Industry - The rise of plant-based eating and growing demand for unique and convenient beverages is creating opportunities for innovative products in the beverage industry.
2. Ready-to-drink Industry - The increasing popularity of ready-to-drink bubble teas presents opportunities for companies in the ready-to-drink industry, particularly those focused on plant-based options.
3. Bubble Tea Industry - The evolving consumer preferences towards health and wellness and unique beverage options are driving innovation in the bubble tea industry, with companies exploring new flavors and formats like canned bubble tea drinks.
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