The Biotiful Oat Kefir Comes in Three Flavor Options
Michael Hemsworth — September 16, 2021 — Marketing
References: biotifuldairy & foodbev
The Biotiful Oat Kefir is a new plant-based product from the UK-based brand that will provide consumers with access to all of the health benefits of kefir in a dairy-free way. The drink comes in three flavor options including Original, Strawberry and Mango, and is infused with vegan cultures that will help to support good gut health. Each serving of the drink contains vitamins B2 and B12 to help support immunity, while also featuring a recipe that is free from added sugar and artificial ingredients.
Founder Natasha Bowes commented on the new Biotiful Oat Kefir saying, "We are thrilled to be bringing our expertise to the new category of the highest consumer relevance, adding depth to our strategic product portfolio with a dairy-free alternative. Kefir is traditionally a cultured milk drink, but for the first time ever we are offering this authentic product made with a trusted and sustainable oat base. We know that consumers are actively seeking delicious plant-based products and want added benefits, especially gut health and immunity support, and we are best placed to lead the market in this highly relevant space.”
Founder Natasha Bowes commented on the new Biotiful Oat Kefir saying, "We are thrilled to be bringing our expertise to the new category of the highest consumer relevance, adding depth to our strategic product portfolio with a dairy-free alternative. Kefir is traditionally a cultured milk drink, but for the first time ever we are offering this authentic product made with a trusted and sustainable oat base. We know that consumers are actively seeking delicious plant-based products and want added benefits, especially gut health and immunity support, and we are best placed to lead the market in this highly relevant space.”
Trend Themes
1. Plant-based Kefir - The rise in demand for plant-based products presents opportunities for companies to create a new category of kefir using sustainable sources and vegan cultures.
2. Gut Health Focus - Consumer interest in gut health and immunity support presents opportunities for companies to create innovative and nutritious products that cater to this growing trend.
3. Sugar-free Alternatives - Increasing demand for clean label and healthy products presents opportunities for companies to create sugar-free alternatives that are free from artificial ingredients.
Industry Implications
1. Plant-based Dairy Alternatives - The plant-based dairy alternative industry can incorporate kefir as a new product category to cater to consumers who seek sustainable and healthy options.
2. Functional Foods and Beverages - The functional foods and beverage industry can develop gut-friendly product lines that provide added health benefits such as immunity support and promote overall wellness.
3. Clean Label Products - The clean label products industry can create innovative and nutritious products that cater to consumer demand for sugar-free options without artificial ingredients.
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