Tech brands are upgrading remote communication tools to prioritize security
Trend - Brands in the technology space are prioritizing security by launching encrypted tools for video calls. These privacy-focused tools range from video appointment platforms to teleconferencing platforms.
Insight - Video conferencing has become the norm for many consumers to communicate with colleagues, health care providers, and loved ones. The shift to digital has prompted concerns about security, especially for consumers discussing sensitive or confidential information on the platforms. Privacy-focused consumers are seeking ways to be connected without having to deal with potential security flaws.
Insight - Video conferencing has become the norm for many consumers to communicate with colleagues, health care providers, and loved ones. The shift to digital has prompted concerns about security, especially for consumers discussing sensitive or confidential information on the platforms. Privacy-focused consumers are seeking ways to be connected without having to deal with potential security flaws.
Workshop Question - How can your brand prioritize security in the digital era?
Trend Themes
1. Prioritizing Security in Remote Communications - As more consumers shift to digital communication, brands in the tech space are launching encrypted tools for video calls, creating an opportunity for privacy-focused individuals seeking secure communication methods.
2. Integration of Innovative Security Features - Tech companies are investing in automated monitoring and physical parameters as security measures for networks, creating an opportunity for those looking for a reliable and secure network solution.
3. Secure Communications for Remote Work - Tech companies are ramping up video conferencing solutions with a focus on security and compliance, creating an opportunity for businesses seeking a reliable and secure means of communication for remote work.
Industry Implications
1. Technology - The technology industry is experiencing an innovation in security features integrated into remote communication tools.
2. Network Security - NGPANS' innovative network security solution is an example of the network security industry's opportunity to take a sophisticated approach to physical and network security measures.
3. Remote Work Solutions - TurboLogic's video conferencing solutions and Pexip's secure communications platform are an example of the remote work industry's opportunity to fulfill a growing need for reliable and secure communication services.
