The Apple HealthKit Commercial Celebrates Active Living
Jana Pijak — February 12, 2015 — Lifestyle
The latest Apple HealthKit commercial features athletes like runners, hikers, golfers and even casual gym goers that are more interested in lifting weights than engaging in a cardio workout. Known for its versatile apps and user-friendly interface, Apple targets the fitness-conscious consumers with their Apple HealthKIt release.
Though many are unaware of how the system will work, the release has tech and health-focused Apple users excited. Offering the same versatility as all of their other products, Apple proves that anyone can be fit by being in control of their health and fitness routine.
Whether you are an experienced athlete with high-intensity goals or someone who just wants to maintain a healthy weight, the platform offers something for everyone.
Though many are unaware of how the system will work, the release has tech and health-focused Apple users excited. Offering the same versatility as all of their other products, Apple proves that anyone can be fit by being in control of their health and fitness routine.
Whether you are an experienced athlete with high-intensity goals or someone who just wants to maintain a healthy weight, the platform offers something for everyone.
Trend Themes
1. Fitness Apps - Disruptive innovation opportunity: Develop a new fitness app that integrates with Apple HealthKit to provide personalized workout routines and track progress.
2. Health-focused Technology - Disruptive innovation opportunity: Create innovative health-tracking devices that seamlessly sync with Apple HealthKit to provide users with real-time health data.
3. Targeted Mobile Advertising - Disruptive innovation opportunity: Utilize Apple HealthKit data to create targeted mobile ads that promote fitness and healthy living to specific user demographics.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunity: Develop a mobile app development company specialized in creating fitness apps that integrate with Apple HealthKit for a seamless user experience.
2. Wearable Technology - Disruptive innovation opportunity: Design and manufacture wearable devices that can track health and fitness data and sync with Apple HealthKit for comprehensive health monitoring.
3. Digital Advertising - Disruptive innovation opportunity: Build a digital advertising agency focused on utilizing health and fitness data from Apple HealthKit to create targeted mobile ad campaigns for fitness-related products and services.
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