Smari Icelandic Yogurt Only Uses Wholesome Ingredients
Michael Hemsworth — March 20, 2013 — Lifestyle
References: smariorganics & thefoxisblack
Yogurt packaging is usually quite drab, but Smari Icelandic Yogurt highlights clean lines and mountainous terrain to market it's product. The simplistically pleasing package design highlights the main goal when it comes to the product: keep it simple and delicious.
Smari Icelandic Yogurt uses organic ingredients from cows that the company introduces on it's website. It's not often that consumers are able to see just where their food came from and Smari Icelandic Yogurt takes the modern approach of listing the cows that produce the milk in its product to help encourage a more comprehensive and inviting atmosphere.
It's an interesting branding approach to be so upfront and accountable for a product, but Smari Icelandic Yogurt is helping to set a standard amongst dairy farmers that is sure to please discerning customers.
Smari Icelandic Yogurt uses organic ingredients from cows that the company introduces on it's website. It's not often that consumers are able to see just where their food came from and Smari Icelandic Yogurt takes the modern approach of listing the cows that produce the milk in its product to help encourage a more comprehensive and inviting atmosphere.
It's an interesting branding approach to be so upfront and accountable for a product, but Smari Icelandic Yogurt is helping to set a standard amongst dairy farmers that is sure to please discerning customers.
Trend Themes
1. Clean Packaging Design - The Smari Icelandic Yogurt packaging showcases a clean and visually appealing design that stands out in the yogurt market.
2. Transparency in Food Sourcing - By listing the cows that produce the milk in its product, Smari Icelandic Yogurt embraces transparency and creates a connection with consumers.
3. Accountability in Branding - Smari Icelandic Yogurt sets a standard for dairy farmers by being upfront and accountable for its product, appealing to discerning customers.
Industry Implications
1. Food Packaging - The clean and visually appealing packaging design trend offers opportunities for innovative and eye-catching packaging solutions.
2. Dairy Farming - The transparency trend in food sourcing presents an opportunity for dairy farmers to establish a connection with consumers and build trust through accountable practices.
3. Organic Food Market - The emphasis on clean ingredients and accountability in branding provides disruptive innovation opportunities for companies in the organic food market to differentiate their products and attract discerning customers.
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