Amazon Destinations is the Latest Project from the Online Marketplace
Rebecca Byers — April 22, 2015 — World
References: local.amazon & hypebeast
Amazon Destinations is the latest project launched by the e-retail giant that is the brand's first expansion into online travel resources. Following in the tradition of Airbnb, Amazon Destinations aims to help consumers find accommodations for driveable distances.
A branch of Amazon Local, the new site lists three possible destinations; Southern California, the Pacific Northwest and the Northeast. Amazon Destinations currently only lists hotels, resorts and bed & breakfasts.
Since it is currently serving only three metropolitan areas, Amazon Destinations is sure to expand nationwide if the new website is well-received. In expanding into this burgeoning industry, Amazon is hoping to capitalize on the inclination of many to take short leisurely trips to destinations within driving distance.
A branch of Amazon Local, the new site lists three possible destinations; Southern California, the Pacific Northwest and the Northeast. Amazon Destinations currently only lists hotels, resorts and bed & breakfasts.
Since it is currently serving only three metropolitan areas, Amazon Destinations is sure to expand nationwide if the new website is well-received. In expanding into this burgeoning industry, Amazon is hoping to capitalize on the inclination of many to take short leisurely trips to destinations within driving distance.
Trend Themes
1. Online Travel Resources - Expanding into the online travel industry, disruptive innovation opportunities lie in creating a platform that offers unique travel experiences and personalized recommendations.
2. Driveable Distance Accommodations - With the rise of short leisure trips, there is potential for disruptive innovation in developing a platform that curates and offers a wide range of accommodations within driveable distances.
3. Expansion of E-retailers - As e-retailers like Amazon branch out into new industries, there are opportunities for disruptive innovation in exploring different sectors and offering new solutions to consumers.
Industry Implications
1. Online Travel Services - With the emergence of online travel resources, disruptive innovation can be found in creating innovative platforms that simplify booking processes and offer unique travel experiences.
2. Hospitality and Accommodation - In the age of short leisure trips, disruptive innovation opportunities lie in developing new types of accommodations or improving the existing ones to cater to the needs of travelers looking for driveable distance getaways.
3. E-commerce and Retail - As e-retailers like Amazon expand into new industries, disruptive innovation can be found in exploring different sectors and creating new solutions that merge online shopping with other consumer needs, such as travel.
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