Urban Outfitter's Space Ninety 8 Offers Completely Unique Products
Laura McQuarrie — May 13, 2014 — Business
References: spaceninety8 & ny.racked
'Space Ninety 8' is a new concept store in Williamsburg, Brooklyn from Urban Outfitters that parallels its Space 15 Twenty shop in LA.
The location is situated in a spacious century-old warehouse that's had its four floors turned into a shoppable space full of shoes, clothing, music, home decor and accessories, many of which are completely unique to this location. Space Ninety 8's market level is full of limited edition products or colors that have been created by brands specifically for the store. As well, the shop also hosts mini pop-up shops from time to time with small brands like Salt Surf and Tee Party.
Decked out with lots of cozy woods, exposed brick and other natural elements, the warehouse hardly has an industrial feel and it's truly a hipster haven.
The location is situated in a spacious century-old warehouse that's had its four floors turned into a shoppable space full of shoes, clothing, music, home decor and accessories, many of which are completely unique to this location. Space Ninety 8's market level is full of limited edition products or colors that have been created by brands specifically for the store. As well, the shop also hosts mini pop-up shops from time to time with small brands like Salt Surf and Tee Party.
Decked out with lots of cozy woods, exposed brick and other natural elements, the warehouse hardly has an industrial feel and it's truly a hipster haven.
Trend Themes
1. Eclectic Retail Experiences - Creating unique, limited edition products and hosting small pop-up shops within a larger store can enhance the shopping experience and attract hipster consumers.
2. Community-driven Brand Partnerships - Collaborating with small, independent brands can help larger retailers tap into niche markets and build a strong sense of community, appealing to hipster customers.
3. Authentic and Cozy Store Environments - Designing stores with natural elements and a comfortable atmosphere can create a hipster-friendly environment that encourages longer dwell times.
Industry Implications
1. Retail - Incorporating unique products and limited editions can help retailers stand out in a saturated market and attract trendy consumers.
2. Fashion - Collaborating with small fashion brands and hosting pop-up shops can provide opportunities for unique product offerings and target specific consumer segments, like hipsters.
3. Interior Design and Home Decor - Creating authentic and cozy store environments with a focus on natural elements can resonate with hipster consumers looking for unique and personalized home decor items.
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