The Newly Launched Lacoste Digital Boutique is Elegant and Pristine
Rebecca Byers — April 15, 2015 — Fashion
References: lacoste
The newly relaunched Lacoste digital boutique is a stylish and streamlined e-retail experience. The new Canadian digital home for the iconic French brand is infused with the understated sophistication Lacoste has come to be known for and makes for a beautiful shopping experience for the user.
As e-commerce remains an ever expanding channel of revenue for fashion brands, the new Canadian Lacoste digital boutique serves as an excellent investment that is sure to solidify an online presence as strong as its offline one.
With a clean white layout contrasted by the bright editorial-style ads displayed across the website, the digital boutique features all of the brand's new collections and a dedicated polo shop that can be browsed by collection, fit or color. The site also features a 'My Lacoste Polo' gallery displaying social media-submitted images of individuals dressing up the iconic polo with their own sense of personal style.
As e-commerce remains an ever expanding channel of revenue for fashion brands, the new Canadian Lacoste digital boutique serves as an excellent investment that is sure to solidify an online presence as strong as its offline one.
With a clean white layout contrasted by the bright editorial-style ads displayed across the website, the digital boutique features all of the brand's new collections and a dedicated polo shop that can be browsed by collection, fit or color. The site also features a 'My Lacoste Polo' gallery displaying social media-submitted images of individuals dressing up the iconic polo with their own sense of personal style.
Trend Themes
1. Digital Flagship Boutiques - Creating elegant and streamlined online retail experiences for fashion brands.
2. Understated Sophistication - Infusing a sense of sophisticated simplicity in digital brand experiences.
3. Social Media Integration - Incorporating user-generated content and social media engagement into online retail platforms.
Industry Implications
1. Fashion Retail - Investing in digital boutiques to solidify an online presence and drive e-commerce revenue.
2. E-commerce - Capitalizing on the growing trend of online shopping by offering intuitive and visually appealing digital retail experiences.
3. Social Media Marketing - Leveraging user-generated content and social media integration to increase brand engagement and showcase product diversity.
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