Modern spas are designed around specific specialty services
Trend - Spas that specialize in specific treatments or areas of interest rather than being a one-stop-shop for all types of treatments are increasingly common. These include monthly facial subscription spas and microtreatment bars.
Insight - When it comes to cosmetic treatments, Millennial consumers tend to prioritize affordability and efficacy more than they do experience. This generation prioritizes self-care, which includes cosmetic enhancements, but they seek it out in a way that offers immediate results that allow them to resume their daily activities with ease. Though they value customer experience, specialty spaces and treatments allow them to really hone in on areas of interest.
Insight - When it comes to cosmetic treatments, Millennial consumers tend to prioritize affordability and efficacy more than they do experience. This generation prioritizes self-care, which includes cosmetic enhancements, but they seek it out in a way that offers immediate results that allow them to resume their daily activities with ease. Though they value customer experience, specialty spaces and treatments allow them to really hone in on areas of interest.
Workshop Question - How could your brand provide specialty offerings for its customers?
Trend Themes
1. Specialty Spa Treatments - The trend of offering spas with specified treatments and interest areas opens opportunities for beauty industry players to offer more streamlined, targeted and cost-efficient cosmetic treatments.
2. Gym and Exercise Pop-ups - Pop-up gym experiences offer travelers, gym non-members, and gym members with a more maintainable and consistent exercise plan which opens up opportunities for the gym and fitness business to establish better customer relationships.
3. Virtual Reality Fitness Experiences - The booming trend of online-only options and virtual gym memberships offers an opportunity to rethink and make the most of the gamification in fitness. This offers fitness companies products in synchrony with various genres of trending video games.
Industry Implications
1. Cosmetics and Beauty - Opportunities to streamline and improve customer experience in the cosmetic industry through the trend of the specialty spa treatments.
2. Hospitality and Tourism - Pop-up gym experiences are perfect for consistent exercise routines while on the go. This trend offers opportunities in a variety of businesses, including leisure, travel retail, hotels, and airlines.
3. Gaming and Fitness - Virtual Reality Fitness experiences open up opportunities for businesses that combine video games with express body exercise. The expanding collection of video games necessitates an increase in varied workout routines, in line with this industry.
