Platforms that match content creators and brands are on the rise
Trend - Brands and agencies are opting-in for specialized platforms when looking to connect with content creators for a partnership. In doing so, companies are able to streamline the search for the right collaborator, especially in a world where the number of content creators is rapidly growing.
Insight - Thanks to social media and other digital tools, more and more individuals are enjoying the liberty of being self-employed. On top of having to stay socially active and to produce tangible work, consumers with this occupation are often forced to look for opportunities themselves. In order to not feel overwhelmed when juggling all facets of their career, individuals are looking for streamlined services where they can network and gain access to jobs.
Insight - Thanks to social media and other digital tools, more and more individuals are enjoying the liberty of being self-employed. On top of having to stay socially active and to produce tangible work, consumers with this occupation are often forced to look for opportunities themselves. In order to not feel overwhelmed when juggling all facets of their career, individuals are looking for streamlined services where they can network and gain access to jobs.
Workshop Question - How can your brand utilize content creators within your marketing strategy?
Trend Themes
1. Content Creator Matchmaking - Platforms that connect brands with content creators are becoming more prevalent, providing opportunities for streamlined collaboration.
2. Streaming-based Branding - Brands are increasingly using streaming platforms for marketing campaigns, offering unique content and experiences to consumers.
3. Collaborative Content Platforms - Platforms like YouTube BrandConnect and Sparkle are offering creators and brands access to each other, with matchmaking tools and resources to help measure campaign results.
Industry Implications
1. Marketing & Advertising - Innovative approaches to branding, like streaming-based campaigns, are disrupting traditional marketing strategies and sparking creativity.
2. Media & Entertainment - With the rise of content creator matchmaking platforms and streaming-based branding, media and entertainment industries are experiencing a shift in the way they create and distribute content.
3. Technology - As digital tools and social media continue to shape content creation and branding efforts, technological advancements play a crucial role in facilitating collaboration and developing streamlined services.
4 Featured, 34 Examples:
40,177 Total Clicks
Date Range:
May 20 — Jul 20
Trending:
Average
Consumer Insight Topics:
