Smart home systems are adapted to enhance owners' online privacy
Trend - The growing presence of smart home systems in North America, whether they're designed to keep spaces secure or to assist in household functions, has come at the same time as online privacy becomes a growing concern among consumers. Brands in the smart system space are adapting to these concerns by taking measures to ensure the privacy of these systems and their functions.
Insight - As people's lives become increasingly integrated with the online world, privacy concerns are growing. Between being susceptible to online theft, having their private information leaked, or having their information sold to companies and institutions, people are becoming more aware of how their online presence can impact their finances, personal identity and security. While not ready or able to actually get rid of these devices and the concerns that come with them, consumers are increasingly seeking out protection from online security breaches and the use of their personal information.
Insight - As people's lives become increasingly integrated with the online world, privacy concerns are growing. Between being susceptible to online theft, having their private information leaked, or having their information sold to companies and institutions, people are becoming more aware of how their online presence can impact their finances, personal identity and security. While not ready or able to actually get rid of these devices and the concerns that come with them, consumers are increasingly seeking out protection from online security breaches and the use of their personal information.
Workshop Question - How is your brand ensuring protection for its customers?
Trend Themes
1. Privacy-focused Smart Home Systems - Smart home system brands are adapting to growing privacy concerns by taking measures to ensure the privacy of these systems and their functions.
2. AI-based Smart Home Security Solutions - AI-based smart home security solutions are being created to address growing security concerns among consumers.
3. Smart Speaker Privacy Enhancements - Products and aftermarket devices are being introduced to enhance smart speaker privacy while still allowing for ease of use.
Industry Implications
1. Smart Home Systems - The growth of privacy concerns among consumers has created a disruptive innovation opportunity for smart home system brands to create privacy-focused products.
2. AI-based Home Security Solutions - The integration of artificial intelligence in home security solutions presents a disruptive innovation opportunity for security companies to create more effective and efficient solutions.
3. Smart Speaker Accessories - The need for enhanced privacy in smart speaker devices has given rise to an opportunity for aftermarket device companies to create products that address these concerns.
4 Featured, 35 Examples:
39,451 Total Clicks
Date Range:
Jul 20 — May 22
Trending:
Mild
Consumer Insight Topics:
