Ella di Rocco Tailors the Spa Experience Around Fine Wine
Justin Lam — April 9, 2018 — Lifestyle
References: elladirocco & thedrinksbusiness
Ella di Rocco is a full-service spa on Fulham Road in London that not only offers a luxurious experience but also lets patrons bathe in Sangiovese and be scrubbed in Merlot. The basement wine spa in the west London borough focuses almost entirely on the grape-based beverage. With a practice known as "vinotherapy," Ella di Rocco utilizes all elements of the grape in its treatments and even offers glasses of wine for guests to sip on while experiencing treatments.
Some of the wine treatments offered by the spa include a Merlot body scrub, a Sangiovese bath, Sangiovese detox wrap, a Merlot & honey moisturizing wrap, a Ciliegiolo detox wrap and much more. Each treatment uses a specific wine to inhibit healing and relaxing effects and is said to clear away toxins in the skin caused by environmental effects.
Some of the wine treatments offered by the spa include a Merlot body scrub, a Sangiovese bath, Sangiovese detox wrap, a Merlot & honey moisturizing wrap, a Ciliegiolo detox wrap and much more. Each treatment uses a specific wine to inhibit healing and relaxing effects and is said to clear away toxins in the skin caused by environmental effects.
Trend Themes
1. Vinotherapy Spas - The trend of vinotherapy spas offers a unique and luxurious spa experience centered around the use of wine-based treatments.
2. Grape-based Skincare - The trend of grape-based skincare is disrupting the beauty industry by harnessing the healing and detoxifying properties of wine in skincare products.
3. Wine-infused Wellness - The trend of wine-infused wellness is merging the worlds of relaxation and indulgence, providing opportunities for businesses to create innovative products and experiences.
Industry Implications
1. Spa and Wellness - The spa and wellness industry can capitalize on the vinotherapy trend by incorporating wine-based treatments and experiences into their service offerings.
2. Beauty and Skincare - The beauty and skincare industry can explore the use of grape-based ingredients in their products, tapping into the growing demand for natural and unique skincare solutions.
3. Hospitality and Tourism - The hospitality and tourism industry can integrate wine-infused wellness experiences into their offerings, attracting customers seeking indulgent and memorable vacations.
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