Boine Clinic's Brand Identity is Translated with Minimalist Imagery
Jana Pijak — August 10, 2015 — Marketing
References: sabbathvisuals & behance.net
Mexican design studio Sabbath Visuals created this brand identity for cosmetic medical center Boine Clinic. In addition to the dermatology clinic's signature skincare range -- one that is translated with simple and eco-friendly packaging -- its brand identity is kept consistent when promotional materials like brochures, business cards and pamphlets that embody a clean and sophisticated air.
Boine Clinic's brand identity relies on striking yet subtle graphics and is meant to reflect the dermatology office's beautifying treatments. These range from laser hair removal sessions to botox injections that will rejuvenate the skin while reversing aging effects.
Sabbath Visuals' latest project capture's Boine Clinic's core values and borrows from its clean and simple aesthetic from traditional medical branding and design -- often kept sterile and simple in its overall look.
Boine Clinic's brand identity relies on striking yet subtle graphics and is meant to reflect the dermatology office's beautifying treatments. These range from laser hair removal sessions to botox injections that will rejuvenate the skin while reversing aging effects.
Sabbath Visuals' latest project capture's Boine Clinic's core values and borrows from its clean and simple aesthetic from traditional medical branding and design -- often kept sterile and simple in its overall look.
Trend Themes
1. Minimalist Branding - Opportunity for cosmetic brands to adopt minimalist design elements in their brand identity, packaging, and promotional materials.
2. Eco-friendly Packaging - Opportunity for cosmetic brands to explore environmentally friendly packaging options to align with consumer preferences and sustainability initiatives.
3. Medical Aesthetics - Opportunity for the medical industry to leverage innovative treatments and procedures to enhance beauty and anti-aging effects.
Industry Implications
1. Cosmetics - Opportunity for cosmetic brands to differentiate themselves through minimalist branding and eco-friendly packaging.
2. Graphic Design - Opportunity for graphic designers to specialize in minimalist design and create visually striking yet subtle graphics for branding and promotional materials.
3. Medical Aesthetics - Opportunity for medical beauty clinics to offer advanced treatments and procedures such as laser hair removal and botox injections to cater to the growing demand for aesthetic enhancements.
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