Sports leagues are resuming in 'bubbles' to adhere to precautionary standards
Trend - The COVID-19 pandemic caused many major sports leagues to pause their season in order to ensure players’ safety. As regulations become slowly lifted, leagues are resuming in "bubbles" that are monitored by strict protocols for the health and safety of everyone involved.
Insight - Consumers are still somewhat restricted in their entertainment options when it comes to outdoor recreation, so they're still turning to digital content to fulfill their entertainment needs. The expectation that brands offer them this entertainment comes from consumers wanting to maintain a sense of normalcy and pass the time, particularly as uncertainty around the future of recreation lingers.
Insight - Consumers are still somewhat restricted in their entertainment options when it comes to outdoor recreation, so they're still turning to digital content to fulfill their entertainment needs. The expectation that brands offer them this entertainment comes from consumers wanting to maintain a sense of normalcy and pass the time, particularly as uncertainty around the future of recreation lingers.
Workshop Question - What are some ways your brand can adapt to not being able to provide its regular product or services?
Trend Themes
1. Sports Bubble - As major sports leagues slowly resume play, strict safety protocols are being implemented to ensure the health and safety of all involved.
2. Digital Entertainment - Consumers are turning to digital content to fulfill their entertainment needs while outdoor recreation options are still restricted due to COVID-19.
3. Health and Safety Protocols - Strict protocols and guidelines are being put in place by sports leagues to ensure the safety of everyone involved in the midst of the COVID-19 pandemic.
Industry Implications
1. Sports - The sports industry must adapt to new protocols and safety measures to continue operating successfully during the pandemic.
2. Entertainment - The entertainment industry can capitalize on the increased demand for digital content as consumers seek out entertainment options in the safety of their homes.
3. Healthcare - The healthcare industry can partner with sports leagues to provide testing and medical services to ensure the health and safety of athletes and support staff.
