Barbie and Headspace Teamed Up to Share a Meditation for Kids
Laura McQuarrie — January 31, 2020 — Life-Stages
References: wellandgood
In partnership with the meditation app Headspace, Mattel launched a series of wellness-focused Barbie dolls and a guided meditation for kids on Barbie's vlog channel on YouTube. Barbie talks about having a crazy morning involving a mess with slime that needed to be cleaned up, which left her feeling rushed, overwhelmed and off-balance. Barbie invites viewers to join her in listening to Eve at Headspace lead a guided meditation on the theme of kindness. The experience begins with a few big inhales and exhales to relax the body, and goes on to offer reminders for first being kind to yourself so that you can do the same for others.
Meditation has many benefits for the adult brain and it's a practice that's also immensely beneficial for kids, since it can help reduce feelings of anxiety, increase focus and help practitioners of all ages cultivate more mindfulness in daily life.
Meditation has many benefits for the adult brain and it's a practice that's also immensely beneficial for kids, since it can help reduce feelings of anxiety, increase focus and help practitioners of all ages cultivate more mindfulness in daily life.
Trend Themes
1. Wellness-focused Barbie Dolls - Opportunity for creating more wellness-focused toys for children that promote mindfulness and mental well-being.
2. Guided Meditation for Kids - Opportunity for developing more guided meditation content specifically designed for children to help reduce anxiety and increase focus.
3. Integration of Technology and Mindfulness - Opportunity for utilizing technology platforms, such as YouTube, to bring mindfulness practices to children in an engaging and accessible way.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the creation of dolls and toys that promote wellness, mindfulness, and mental well-being for children.
2. Meditation Apps - Meditation app developers can expand their offerings to include guided meditations specifically tailored for children.
3. Digital Content Creation - Digital content creators can develop more kid-friendly mindfulness content, such as guided meditations, to be shared on platforms like YouTube.
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