Luxury Escapism's 'Oddly Satisfying Spa' Takes Cues from a Viral Hashtag
Laura McQuarrie — May 11, 2018 — Marketing
References: luxuryescapism & instagram
#OddlySatisfying is a hashtag that has been shared well over a million times on Instagram alone and it is often used to categorize interactions with mundane objects that delight the senses in one way or another—inspired by this phenomenon, Luxury Escapism is launching 'The Oddly Satisfying Spa.'
The experimental spa is branded as "an immersive performance in a digital-era day spa," that pairs interactive treatments with virtual reality and new-age rituals.
Over the course of just three days, people will have the chance to experience multi-sensory treatments to help them escape and distract themselves in a way that is described as "nourishing." The unconventional treatments will focus on activating one's senses as a means of relieving stress and anxiety.
The experimental spa is branded as "an immersive performance in a digital-era day spa," that pairs interactive treatments with virtual reality and new-age rituals.
Over the course of just three days, people will have the chance to experience multi-sensory treatments to help them escape and distract themselves in a way that is described as "nourishing." The unconventional treatments will focus on activating one's senses as a means of relieving stress and anxiety.
Trend Themes
1. Multisensory Experiences - The Oddly Satisfying Spa offers immersive treatments that activate multiple senses, providing an opportunity for businesses to create unique multisensory experiences.
2. Virtual Reality Integration - By combining virtual reality with traditional spa treatments, Luxury Escapism taps into the trend of integrating VR technology into various industries, presenting disruptive innovation opportunities for other businesses.
3. Wellness Escapism - The Oddly Satisfying Spa's focus on using immersive experiences to relieve stress and anxiety reflects the growing trend of wellness escapism, providing opportunities for businesses to explore innovative ways to promote well-being.
Industry Implications
1. Hospitality - Luxury hotels and resorts can incorporate multisensory experiences and virtual reality technologies into their spa offerings, enhancing the overall guest experience and differentiating themselves in the market.
2. Wellness and Self-care - Wellness retreats and self-care centers can adopt the concept of sensory VR spas to provide unique and immersive treatments that help individuals relax and rejuvenate their senses.
3. Entertainment and Gaming - Entertainment venues and gaming companies can explore the integration of virtual reality and multisensory experiences to enhance user engagement and create new forms of immersive entertainment.
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