QSR companies are creating sanitation initiatives promoting consumer safety
Trend - QSR businesses are highlighting new sanitation initiatives to make consumers feel better as locations reopen after the initial outbreak of COVID-19. These initiatives are being highlighted through marketing campaigns, as well as novel branding, which combine to quell the concerns of consumers.
Insight - As lockdown measures are being eased, many consumers are beginning to venture to physical stores. However, these same consumers want to be sure that these companies are taking safety and sanitation seriously. Lingering anxiety from months of lockdowns and/or restrictions have left consumers more careful as they go about their lives. If safety and sanitation messaging can be successfully conveyed through branding, companies could increase market share.
Insight - As lockdown measures are being eased, many consumers are beginning to venture to physical stores. However, these same consumers want to be sure that these companies are taking safety and sanitation seriously. Lingering anxiety from months of lockdowns and/or restrictions have left consumers more careful as they go about their lives. If safety and sanitation messaging can be successfully conveyed through branding, companies could increase market share.
Workshop Question - How can your company emphasize consumer safety?
Trend Themes
1. QSR Sanitation Initiatives - QSR companies are creating new sanitation initiatives to promote consumer safety.
2. Consumer-centric QSR Cleaning Initiatives - QSR businesses are launching nationwide deep cleaning events to help consumers feel safe.
3. Eco-friendly Sanitation Services - Industry-leading companies are launching environmentally-friendly sanitation services to promote safety during the pandemic.
Industry Implications
1. QSR Industry - QSRs are prioritizing safety measures and developing innovative cleaning methods to maintain customer trust and loyalty.
2. Hospitality Industry - The hospitality industry is implementing new cleaning standards to build trust and loyalty with customers who want to feel safe when traveling.
3. Cleaning Services Industry - The cleaning services industry can provide cutting-edge sanitation technologies to help businesses maintain the highest levels of cleanliness and promote consumer confidence.
