The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
Grace Mahas — December 2, 2019 — Fashion
References: eventbrite & eastvillagelondon
The first UK Christmas Brow Bar will open exclusively at East Village, E20 for one-day only.
The Christmas Brow Bar follows the increasingly popular social media trend of decorating your eyebrows with festive designs for the holiday season. The pop-up will offer four different designs, created exclusively by influencer and celebrity make-up artist 'Bea Sweet Beauty' and the designs range from a blue star and reindeer to Christmas lights and ivy.
Bea Sweet Beauty said: "I have noticed the trend towards extravagant eyebrows growing over the past few years. The eyebrow, whether groomed and sleek or bold and bushy is this year’s essential festive look. I’ve really enjoyed working with the Get Living team to create these designs and can’t wait to see everyone trying them out at the Christmas Brow Bar at the East Village Christmas lights switch on."
The Christmas Brow Bar follows the increasingly popular social media trend of decorating your eyebrows with festive designs for the holiday season. The pop-up will offer four different designs, created exclusively by influencer and celebrity make-up artist 'Bea Sweet Beauty' and the designs range from a blue star and reindeer to Christmas lights and ivy.
Bea Sweet Beauty said: "I have noticed the trend towards extravagant eyebrows growing over the past few years. The eyebrow, whether groomed and sleek or bold and bushy is this year’s essential festive look. I’ve really enjoyed working with the Get Living team to create these designs and can’t wait to see everyone trying them out at the Christmas Brow Bar at the East Village Christmas lights switch on."
Trend Themes
1. Festive Eyebrow Decorations - The trend of decorating eyebrows with festive designs for the holiday season is gaining popularity on social media, presenting opportunities for cosmetic companies to create innovative eyebrow accessories and specialized eyebrow salons.
2. Influencer-driven Makeup Trends - The collaboration between influencer and celebrity make-up artist 'Bea Sweet Beauty' and the Christmas Brow Bar highlights the growing trend of influencers shaping beauty trends, creating opportunities for brands to collaborate with influencers and develop new products.
3. One-day Pop-up Shops - The rise of one-day pop-up shops like the Christmas Brow Bar showcases the demand for unique, limited-time experiences, providing opportunities for brands to create memorable and exclusive events that drive consumer excitement and engagement.
Industry Implications
1. Cosmetics Industry - The popularity of festive eyebrow decorations presents opportunities for cosmetic companies to develop innovative eyebrow products and capitalize on the trend.
2. Beauty Influencer Marketing - The partnership between 'Bea Sweet Beauty' and the Christmas Brow Bar highlights the potential for brands to collaborate with influencers and leverage their impact on shaping beauty trends.
3. Event Planning Industry - The success of one-day pop-up shops like the Christmas Brow Bar emphasizes the need for event planners and marketers to create unique and exclusive experiences that capture consumer attention and generate buzz.
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