Elemis' On the Glow Pop-Up Experience Shares Gifts & Free Facials
Laura McQuarrie — October 7, 2019 — Fashion
References: elemis & cosmeticsbusiness
Within Debenhams’ Oxford Street store in London, visitors will be able to find a skincare pop-up experience from Elemis called On the Glow. The space is the largest ever pop-up from the brand and it gives people the chance to get not just a free flash facial but also a complimentary gift.
The pop-up is full of vanity units with mirrors where guests are able to try out products from the luxury beauty brand, including its new Pro-Collagen Rose Facial Oil. This rose-powered product is virtually weightless on the skin and is beneficial for smoothing fine lines and wrinkles thanks to not just one but three kinds of rose extracts that support the skin's natural barrier.
The pop-up is full of vanity units with mirrors where guests are able to try out products from the luxury beauty brand, including its new Pro-Collagen Rose Facial Oil. This rose-powered product is virtually weightless on the skin and is beneficial for smoothing fine lines and wrinkles thanks to not just one but three kinds of rose extracts that support the skin's natural barrier.
Trend Themes
1. Skincare Pop-ups - The rise of skincare pop-up experiences offers an opportunity for brands to provide personalized interactions and showcase their products to potential customers.
2. Free Facials - Offering complimentary flash facials in pop-up experiences helps brands build customer loyalty, generate buzz, and drive sales.
3. Luxury Beauty Products - The demand for luxury beauty products, like Elemis' Pro-Collagen Rose Facial Oil, presents a disruptive innovation opportunity for brands to create high-end skincare solutions with innovative ingredients and benefits.
Industry Implications
1. Retail - Skincare pop-up experiences within retail stores allow brands to create immersive and interactive environments that attract and engage customers.
2. Beauty - The beauty industry can leverage skincare pop-up experiences to showcase new products, offer personalized consultations, and drive sales through experiential marketing.
3. Hospitality - Luxury hotels and resorts can collaborate with skincare brands to provide guests with immersive skincare pop-up experiences, enhancing customer satisfaction and increasing brand partnerships.
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