North American beauty brands are exploring the traditional benefits of turmeric
Trend - For centuries, turmeric has been used in Chinese medicine and Indian ayurveda due to its healing antioxidant properties. These ingredients has been used to remedy things like inflammation and acne in these regions, and has now made it's way to the North American beauty industry.
Insight - Consumers are becoming more conscious of their skin's health and are following routine regimens in order to sustain it. The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, as consumers find them more trustworthy due to the centuries of cultural and medicinal impact many of them have had.
Insight - Consumers are becoming more conscious of their skin's health and are following routine regimens in order to sustain it. The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, as consumers find them more trustworthy due to the centuries of cultural and medicinal impact many of them have had.
Workshop Question - How can your product or service be enhanced from traditional practices internationally?
Trend Themes
1. Natural Ingredient Skincare - The growing understanding of the skincare space has resulted in a renewed focus on natural ingredients, creating opportunities for companies to incorporate traditionally healing herbs like turmeric.
2. Botanical-based Skincare - The use of natural ingredients like turmeric in botanical-based skincare collections is on the rise as a response to growing consumer need for sustainable, healthy, and responsible beauty products.
3. Skin Barrier Protection - New product lines like Neutrogena's Clear & Soothe range aim to care for the skin barrier by using anti-inflammatory and gentle ingredients such as turmeric.
Industry Implications
1. Beauty and Skincare - Turmeric's recent popularity as a core ingredient across North American beauty brands is primed to continue as more consumers seek natural, effective skincare options.
2. Natural Health & Wellness - The rise of natural alternatives in health and wellness can be seen through turmeric's popularity in modern skincare regime trends.
3. Food & Beverage - Turmeric is often used as a spice in food and beverage products and is now seeing a rise in usage as a skincare ingredient, showing the need for crossover innovation between the two industries.
