Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite
Laura McQuarrie — June 5, 2017 — World
References: fivefeettofitness.hilton & psfk
If a traveler hasn't packed all of the workout essentials they need into their suitcase, a trip to the hotel gym usually provides access to all the equipment they need for a well-rounded workout. However, a new concept from Hilton called 'Five Feet to Fitness' is hoping to help guests get fit without requiring them to leave their room.
Five Feet to Fitness rooms are equipped with a Wattbike, a Gym Rax training station and The Fitness Kiosk touchscreen, which provides access to a range of workout routines and tutorials with themes like Cardio, Recovery, Endurance and more.
Across the hospitality industry, hotels are looking to provide guests with all of the equipment necessary to make sure they can maintain their fitness routines. While some chains now offer in-suite yoga classes or stationary bikes, others have launched personalized running programs that double as city tours.
Five Feet to Fitness rooms are equipped with a Wattbike, a Gym Rax training station and The Fitness Kiosk touchscreen, which provides access to a range of workout routines and tutorials with themes like Cardio, Recovery, Endurance and more.
Across the hospitality industry, hotels are looking to provide guests with all of the equipment necessary to make sure they can maintain their fitness routines. While some chains now offer in-suite yoga classes or stationary bikes, others have launched personalized running programs that double as city tours.
Trend Themes
1. In-room Fitness - The trend of providing in-room fitness equipment and resources for hotel guests to maintain their fitness routines.
2. Personalized Workouts - The trend of offering personalized workout programs and tutorials through technology like touchscreens and fitness kiosks.
3. Fitness Tourism - The trend of incorporating fitness activities and programs into travel experiences, such as city tours that double as workout sessions.
Industry Implications
1. Hospitality - The hospitality industry is incorporating in-room fitness amenities and personalized workout programs to enhance the guest experience.
2. Fitness Equipment - The fitness equipment industry has an opportunity to develop and supply specialized equipment and technology for in-room fitness experiences.
3. Travel and Tourism - The travel and tourism industry can capitalize on the fitness tourism trend by offering unique fitness-focused travel experiences and itineraries.
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