Lush UK Launched a Pop-up Dedicated to Its 21 New Body Sprays
Grace Mahas — November 28, 2019 — Fashion
References: cosmeticsbusiness
With the holiday season just around the corner, Lush UK launched an interactive space to showcase the company's new range of eight body sprays and 21 exclusive products that use the same fragrances. The collection includes toothpaste, body spray, shower gel, bath oil, conditioner, soap, and more.
Lush’s Body Spray Shop Manager Elliott Kennedy stated: “Christmas is such an exciting time in retail and here at the new Body Spray pop-up we cannot wait to showcase to our customers, not just a range of exclusive products, but also an innovative customer experience. We can’t wait to introduce you to a brand new way to explore fragrance.”
The event will take place at Lush’s London Studio Soho on 29 November.
Image Credit: Lush Cosmetics
Lush’s Body Spray Shop Manager Elliott Kennedy stated: “Christmas is such an exciting time in retail and here at the new Body Spray pop-up we cannot wait to showcase to our customers, not just a range of exclusive products, but also an innovative customer experience. We can’t wait to introduce you to a brand new way to explore fragrance.”
The event will take place at Lush’s London Studio Soho on 29 November.
Image Credit: Lush Cosmetics
Trend Themes
1. Interactive Pop-up Retail - Create immersive experiences through interactive retail pop-ups, inviting customers to try and experience products in new ways.
2. Festive Limited Edition Products - Develop unique holiday-themed products to appeal to customers celebrating the festive season and capitalize on the surge in demand during this period.
3. Fragrance Cross-product Line Expansion - Expand product lines by extending popular fragrances across multiple products such as body sprays, toothpaste, shower gel, and other personal care items to capitalize on customer preferences and increase revenue.
Industry Implications
1. Cosmetics and Personal Care Retail - Create an immersive shopping experience to attract customers and increase sales, offering festive exclusive product options and cross-product fragrance line expansions.
2. Festive Season Retail - Focus on developing holiday-themed limited edition products to capitalize on the surge in demand during the festive period and capture new customer segments.
3. Retail Event Planning and Execution - Develop and plan memorable in-person retail experiences through interactive pop-ups that attract and retain customers with exclusive product offerings and immersive customer experiences.
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