Face-Kit Makes Plant-Based Face Masks That Customers Mix Themselves
Laura McQuarrie — May 5, 2020 — Fashion
References: face-kit & thezoereport
There are tons of skincare face masks on the market, most of which are packaged in jars and tubes that are ready to use but Face-Kit takes a different approach with its plant-based face masks. The brand's Renew Mask Kit takes the form of a deconstructed face mask with clay and liquid components that are separated from one another until they're ready to be combined. In the kit, there's two ounces of powder and an aloe water base, plus other essentials like a brush, spoon, bowl and a cleansing cloth. The plant-based face mask is packed with moisturizing, glow-boosting, rejuvenating and anti-aging benefits.
To accompany its products, Face-Kit created a guided 10-minute meditation that helps to create an even more of a meaningful ritual around the use of its skincare products.
Image Credit: Face-Kit
To accompany its products, Face-Kit created a guided 10-minute meditation that helps to create an even more of a meaningful ritual around the use of its skincare products.
Image Credit: Face-Kit
Trend Themes
1. DIY Skincare - The trend of deconstructed face masks offers consumers the opportunity to mix their own skincare products, creating a sense of customization and empowerment.
2. Plant-based Beauty - Face-Kit's use of plant-based ingredients in their face masks taps into the growing trend of natural and sustainable beauty products, appealing to environmentally-conscious consumers.
3. Enhanced Self-care Rituals - By combining their face masks with a guided meditation, Face-Kit is tapping into the trend of holistic self-care, providing customers with a more immersive and relaxing experience.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore the potential of offering customizable DIY skincare products, allowing customers to create bespoke solutions.
2. Natural and Organic Products - The natural and organic products industry can capitalize on the demand for plant-based beauty products, providing consumers with sustainable and eco-friendly alternatives.
3. Wellness and Meditation - The wellness and meditation industry can collaborate with skincare brands to incorporate mindfulness practices into self-care routines, creating a more holistic and transformative experience for customers.
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