Supernatural is Like a Virtual Gym That Shares New Workouts Daily
Laura McQuarrie — April 24, 2020 — Tech
Now that gyms and studios can't safely be open, many businesses are exploring online-only options and virtual gym memberships. Supernatural is a subscription-based fitness app for Oculus Quest that promises dynamic, full-body and immersive workouts in fantastical settings that help to put more excitement into working from home.
Supernatural publishes new workouts on a daily basis, ensuring there's always new content for members to discover, and its approach to fitness fuses personalized full-body workout and coaching with elements of gaming. The virtual reality fitness experience shares an array of rhythm-mapped workouts that are set to the tune of popular songs and can be enjoyed against stunning photoreal landscapes.
With people spending more time at home, and needing to do everything from work to workout in the same space, Supernatural helps to offer an escape from a familiar environment.
Supernatural publishes new workouts on a daily basis, ensuring there's always new content for members to discover, and its approach to fitness fuses personalized full-body workout and coaching with elements of gaming. The virtual reality fitness experience shares an array of rhythm-mapped workouts that are set to the tune of popular songs and can be enjoyed against stunning photoreal landscapes.
With people spending more time at home, and needing to do everything from work to workout in the same space, Supernatural helps to offer an escape from a familiar environment.
Trend Themes
1. Virtual Reality Fitness - There is a growing trend towards virtual reality fitness apps that provide immersive, gamified workout experiences beyond the traditional gym setting.
2. Subscription-based Fitness Apps - Subscription-based fitness apps, like Supernatural, have taken off as a result of pandemic-related gym closures and offer new, dynamic content on a regular basis.
3. Rhythm-mapped Workouts - Rhythm-mapped workouts, which combine full-body workout and gaming elements set to the tune of popular songs, represent a new trend in fitness content development.
Industry Implications
1. Fitness Technology - The fitness technology industry has an opportunity to create virtual reality workouts and personalized coaching services for at-home exercise enthusiasts.
2. Gaming - The gaming industry has an opportunity to collaborate on developing immersive workout content that incorporates gamification elements to increase engagement and improve fitness outcomes.
3. Media and Entertainment - The media and entertainment industry has an opportunity to enter the subscription-based fitness market with new, dynamic content that combines workout, music, and stunning visuals to create immersive experiences for users.
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