The Dunkin' Shop is Filled with All-new Holiday Merchandise
Katherine Pendrill — November 16, 2019 — Marketing
References: shopdunkin & delish
With December just around the corner, Dunkin' has added a whole host of holiday merch to the Dunkin' Shop. With everything from ugly Christmas sweaters, to doggie bandanas, there's something for the whole family.
Dunkin' is calling its online Dunkin' Shop a 'pop-up shop' and has filled it with holiday merch in the brand's signature pink and orange color palette. Some of the standouts from the 2019 holiday collection include the Dunkin' Ugly Sweaterin' Holiday Crewneck, which is bright pink and decorated with a classic holiday pattern. Another must-have holiday item is the Dunkin' Loungin' Repeating Logo Joggers, which have the word 'Dunkin'' running up and down each pant leg in bright pink and orange type. As the brand puts it: "Don’t just run on Dunkin’, run IN Dunkin’!"
Image Credit: Dunkin'.
Dunkin' is calling its online Dunkin' Shop a 'pop-up shop' and has filled it with holiday merch in the brand's signature pink and orange color palette. Some of the standouts from the 2019 holiday collection include the Dunkin' Ugly Sweaterin' Holiday Crewneck, which is bright pink and decorated with a classic holiday pattern. Another must-have holiday item is the Dunkin' Loungin' Repeating Logo Joggers, which have the word 'Dunkin'' running up and down each pant leg in bright pink and orange type. As the brand puts it: "Don’t just run on Dunkin’, run IN Dunkin’!"
Image Credit: Dunkin'.
Trend Themes
1. Holiday Merchandise - Opportunity for businesses to create and sell unique holiday-themed products that resonate with consumers.
2. Pop-up Shops - Disruptive innovation opportunity for businesses to create temporary retail spaces with limited edition and exclusive merchandise.
3. Ugly Christmas Sweaters - Growing trend of designing and selling quirky and festive sweaters that appeal to consumers looking for unique holiday attire.
Industry Implications
1. Retail - Retailers can leverage holiday merchandising to drive sales and create memorable shopping experiences.
2. Fashion - Fashion brands can capitalize on the demand for holiday-themed clothing items, such as ugly Christmas sweaters.
3. E-commerce - Opportunity for online marketplaces to curate and sell holiday-themed merchandise through pop-up shops and limited edition collections.
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