Happinss Redirects Its B2B Approach with a Free App for Consumers
References: vr.happinss & contxto
Happinss is a business-to-business brand in Mexico that provides meditation sessions for the corporate environment. The company is unique in its use of virtual reality technology, as well as biometric feedback that helps you "visualize and monitor your progress." Once dedicated to exclusively supporting the mental health of employees, the tech-powered company is pivoting in light of the COVID-19 health pandemic to serve a wider audience, as well as to increase its overall engagement rate.
The new mobile application is consumer-focused and open to anyone for free. Dubbed the 'Happinss Stay Home' app, the service helps users "deal with stress and anxiety during this crisis, while also promoting a healthier and stronger immune system through a MBSR mediation program."
Image Credit: Happinss
The new mobile application is consumer-focused and open to anyone for free. Dubbed the 'Happinss Stay Home' app, the service helps users "deal with stress and anxiety during this crisis, while also promoting a healthier and stronger immune system through a MBSR mediation program."
Image Credit: Happinss
Trend Themes
1. Meditation App Expansion - Businesses can pivot and expand their meditation services to offer mobile applications for consumers during times of crisis.
2. Virtual Reality Meditation - Integrating virtual reality technology into meditation services and applications enables a more immersive and engaging user experience.
3. Biometric Feedback Meditation - Utilizing biometric feedback to track user progress in meditation sessions can enhance the effectiveness of meditation and improve the overall experience.
Industry Implications
1. Corporate Wellness - Corporate wellness brands can use virtual reality and biometric feedback to enhance their meditation services and attract more clients.
2. Mobile App Development - Mobile app development companies can tap into the growing demand for meditation apps and create innovative experiences that integrate virtual reality and biometric feedback.
3. Health and Wellness - Health and wellness brands can expand their offerings by partnering with meditation app services to offer meditation sessions to their clients.
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