Everyday clothing items are adapted with athleisure materials and styles
Trend - Fashion and sports apparel brands are offering collections for everyday wear that aren't athleisure, but that reflect the materials and forms that sportswear is known for. These collections are designed for workplace or recreational uses, but offer the enhanced functionality of sports clothing.
Insight - The athleisure trend that's taken hold in consumers' wardrobes, particularly among Millennials and Gen Z, has been influenced by a number of factors. Pop-culture and the inspiration that's taken from specific cultural groups have come together to influence consumers' fashion choices. In addition, the prioritization of fashion that's both stylish and comfortable has taken hold over more conservative approaches to fashion that preceding generations have. Consumers within this space are seeking out pieces that are both functional and adaptable to their professional and personal lives, especially now that so many consumers are working from home.
Insight - The athleisure trend that's taken hold in consumers' wardrobes, particularly among Millennials and Gen Z, has been influenced by a number of factors. Pop-culture and the inspiration that's taken from specific cultural groups have come together to influence consumers' fashion choices. In addition, the prioritization of fashion that's both stylish and comfortable has taken hold over more conservative approaches to fashion that preceding generations have. Consumers within this space are seeking out pieces that are both functional and adaptable to their professional and personal lives, especially now that so many consumers are working from home.
Workshop Question - How could your brand better merge style with function?
Trend Themes
1. Athleisure Everyday Wear - Sport and fashion apparel brands are offering collections for everyday wear that reflect the materials and forms that sportswear is known for.
2. Minimalist Athletic Apparel - Athletic apparel brands are designing minimalist clothes in muted colors and loose-fitting designs for extreme comfort.
3. Technical Material Clothing - Clothing brands are using technical materials designed by the athletic apparel sector to create technical and comfortable clothing for everyday use.
Industry Implications
1. Fashion Industry - Fashion industry professionals can incorporate functional materials used in athletic apparel to design fashion-forward or minimalist technical clothing collections.
2. Athletic Apparel Industry - Athletic apparel industry professionals can create technical clothing collections with a colorful touch to set them apart from minimalist and earth-tone-focused collections.
3. Travel and Commuter Clothing Brands - Travel and commuter clothing brands can emulate some of the practical and comfortable features in the technical materials found in athletic apparel to create comfortable and fashionable travel wear.
10 Featured, 90 Examples:
180,657 Total Clicks
Date Range:
Aug 18 — Sep 22
Trending:
V. Hot
Consumer Insight Topics:
