Starbucks is Serving PSLs with Pumpkin Spice Whipped Cream
Laura McQuarrie — October 8, 2016 — Lifestyle
References: news.starbucks & brandeating
In celebration of its iconic Pumpkin Spice Latte turning 13 as of October 10th of this year, Starbucks is now servings this iconic fall favorite drink with an all-new pumpkin spice whipped cream topping for a limited time.
For the fall season as part of this promotion, the new Starbucks Pumpkin Spice Whip will be automatically added to all Pumpkin Spice Lattes and Frappuccinos ordered at the chain, but the flavorful whipped topping can also be added to any other Starbucks beverage menu item upon request by a customer.
Although the pumpkin spice flavor has served to inspire a range of food and beverage products over the last decade, this past year has seen some of the most unusual pumpkin spice-flavored products, such as potato chips, pizza and even kefir.
For the fall season as part of this promotion, the new Starbucks Pumpkin Spice Whip will be automatically added to all Pumpkin Spice Lattes and Frappuccinos ordered at the chain, but the flavorful whipped topping can also be added to any other Starbucks beverage menu item upon request by a customer.
Although the pumpkin spice flavor has served to inspire a range of food and beverage products over the last decade, this past year has seen some of the most unusual pumpkin spice-flavored products, such as potato chips, pizza and even kefir.
Trend Themes
1. Pumpkin Spice Flavor - There is potential for other food and beverage companies to implement this unique pumpkin spice flavor into their products during the fall season.
2. Special Seasonal Offerings - There is opportunity for other coffee shops to create limited time seasonal offerings similarly to Starbucks Pumpkin Spice Latte.
3. Customizable Menu Items - Restaurants and cafes can incorporate customizable menu items (such as Starbucks Pumpkin Spice Whip) to cater to individual tastes and preferences.
Industry Implications
1. Coffee Shops - With Starbucks releasing a new seasonal topping, other coffee shops may see an increase in competition and may need to create their own unique seasonal offerings.
2. Food and Beverage - Companies that do not normally produce seasonal fall products (such as potato chips, pizza and kefir) may want to see how they can do so to capitalize on this trend.
3. Restaurants and Cafes - Restaurants and cafes can utilize customizable menu items to attract customers who want the ability to personalize their orders.
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