Starbucks Japan's New Frappuccino Blends in a Fruity Yogurt Parfait
Alyson Wyers — April 29, 2015 — Lifestyle
References: brandeating
If you can't decide between a yogurt parfait for breakfast or a sugary blended coffee beverage like the new frappuccino from Starbucks, you no longer have to make that difficult choice. Starbucks Japan locations will be serving a yogurt frappuccino topped with fruit. The yummy seasonal treat will only be available for a limited time, until June 2, 2015.
The new frappuccino for spring and early summer has a yogurt base that is blended with almonds and topped with orange, strawberry, yellow peach or white peach "fruit jellies." It is also topped with whipped cream and crushed nuts. Dubbed the Fruits-on-top Yogurt Frappuccinos with Crushed Nuts, a tall size costs 630 yen, or about $5.30 USD.
The new frappuccino for spring and early summer has a yogurt base that is blended with almonds and topped with orange, strawberry, yellow peach or white peach "fruit jellies." It is also topped with whipped cream and crushed nuts. Dubbed the Fruits-on-top Yogurt Frappuccinos with Crushed Nuts, a tall size costs 630 yen, or about $5.30 USD.
Trend Themes
1. Fruit-infused Beverages - Opportunity for beverage companies to develop unique and flavorful drinks that blend fruit and other healthy ingredients.
2. Combination Foods and Drinks - Opportunity for food and beverage companies to explore new creations that combine the best of both worlds.
3. Limited-time Offerings - Opportunity for companies to experiment with new flavors and offerings on a temporary basis to generate buzz and interest.
Industry Implications
1. Beverage - Beverage companies can create unique and healthy drinks that combine coffee and fruits for a unique experience.
2. Food - Food companies can experiment with creating unusual and out-of-the-box combinations that appeal to customers looking for something new.
3. Hospitality - Hotels and restaurants can benefit from offering limited-time menu items that generate excitement and interest among their guests.
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