KKW Beauty is Releasing Ultralight Beam Highlighters and Glosses
Alyson Wyers — November 29, 2017 — Fashion
References: instagram & refinery29
In an excellent nod to her husband's song, Kim Kardashian West will be releasing new highlighters and glosses called the Ultralight Beam Duos. The makeup products are part of the reality TV star's new cosmetics line KKW Beauty.
Available starting December 1st, the high wattage beauty buys will join her already existing creme contour and highlight kit, powder contour and highlight kit, liquid lipstick collection and fragrance. The highlighters and glosses, as evidenced by a skin-baring Instagram post, can be used all over the body and not just the face.
The new release will appeal to those looking to obtain Kim's signature glow. The Ultralight Beams are also an exciting nod to Kanye West's first track off of 2016's The Life of Pablo.
Available starting December 1st, the high wattage beauty buys will join her already existing creme contour and highlight kit, powder contour and highlight kit, liquid lipstick collection and fragrance. The highlighters and glosses, as evidenced by a skin-baring Instagram post, can be used all over the body and not just the face.
The new release will appeal to those looking to obtain Kim's signature glow. The Ultralight Beams are also an exciting nod to Kanye West's first track off of 2016's The Life of Pablo.
Trend Themes
1. Rap-referencing Highlighters - Kim Kardashian West's release of the Ultralight Beam Duos highlighters and glosses pays homage to her husband's song and taps into the trend of celebrity-inspired beauty products.
2. Body Highlighting - The use of highlighters and glosses on the body, as demonstrated by Kim Kardashian West, presents an opportunity for beauty brands to tap into the growing trend of body highlighting.
3. Celebrity Beauty Lines - Kim Kardashian West's KKW Beauty cosmetics line is part of a larger trend of celebrities launching their own beauty brands, providing an opportunity for aspiring entrepreneurs in the beauty industry.
Industry Implications
1. Cosmetics - The release of the Ultralight Beam Duos highlighters and glosses by KKW Beauty creates innovative opportunities within the cosmetics industry, specifically in the sphere of celebrity-inspired makeup products.
2. Beauty - The trend of body highlighting opens up disruptive innovation opportunities for beauty brands to develop new and creative products that cater to the desire for a glowy and luminescent appearance.
3. Entrepreneurship - The rise of celebrity beauty lines, exemplified by Kim Kardashian West's KKW Beauty, creates a favorable landscape for aspiring entrepreneurs to enter the beauty industry and capitalize on the popularity of celebrity-led brands.
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