Brands use Tinder as a model that inspires their apps and services
Trend - The game-changing platform Tinder has not only inspired companies in the dating industry, but also industries that are entirely unrelated to dating. Whether in finance, fitness or networking, the platforms companies are designing are now often inspired by the "left or right swipe" function that Tinder made popular.
Insight - Modern life often operates at a break-neck pace and with this consumers require gestures and design that streamline their ability to make decisions. The ability to filter through information quickly gives them greater access to the world around them and holds the promise of deeper fulfillment.
Insight - Modern life often operates at a break-neck pace and with this consumers require gestures and design that streamline their ability to make decisions. The ability to filter through information quickly gives them greater access to the world around them and holds the promise of deeper fulfillment.
Workshop Question - How can your brand take inspiration from a game-changing shift in an adjacent industry?
Trend Themes
1. Swipe-based Decision Making - The popularity of Tinder's swipe feature in defining decision making has resulted in the creation of many non-dating apps like Gymder, KtchUp and Feed Me that rely on a similar interface.
2. Emotive Banking Methods - Apps like Finn by JPMorgan show that banking systems are quickly adapting to the online preferences and emotive needs of millennials to cater to their ways of creating spending habits.
3. Networking Apps Inspired by Tinder - Networking apps like Shapr and Ripple have incorporated Tinder's successful model to the professional networking landscape, creating a platform that is more interactive, streamlined and efficient.
Industry Implications
1. Health and Fitness - Opportunities for streamlined personal fitness apps such as Gymder are potential disruptive innovations for the health and fitness industry.
2. Finance - Adopting emotive banking methods to cater to millennials could become a disruptive innovation opportunity for the finance sector.
3. Networking and Job Search - Disruptive innovation opportunities lie in the use of interactive platforms for networking and finding jobs, inspired by Tinder's successful format, like that used by Shapr and Ripple.
