The Snack Advent Calendar by Lay's is Filled with Flavorful Surprises
Laura McQuarrie — December 17, 2018 — Lifestyle
References: instagram & foodandwine
Instead of eating chocolate every day, those looking for a different way to count down the days in December can turn to inventive alternatives like this snack advent calendar from Lay's.
As Lay's has become known for its creative potato chip flavors, this advent calendar offers a uniquely flavored treat to discover each day. On each door of the advent calendar is a riddle with a clue such as "This 'mesquite-o' doesn't leave a bite..." Some of the flavors that can be discovered include Kettle-Cooked Jalepeno to Flamin' Hot, which will satisfy those who are craving a taste of something new and different this holiday season.
While the limited-edition potato chip advent calendars from Lay's are not available for purchase, the brand is giving them away on Instagram.
As Lay's has become known for its creative potato chip flavors, this advent calendar offers a uniquely flavored treat to discover each day. On each door of the advent calendar is a riddle with a clue such as "This 'mesquite-o' doesn't leave a bite..." Some of the flavors that can be discovered include Kettle-Cooked Jalepeno to Flamin' Hot, which will satisfy those who are craving a taste of something new and different this holiday season.
While the limited-edition potato chip advent calendars from Lay's are not available for purchase, the brand is giving them away on Instagram.
Trend Themes
1. Snack Advent Calendars - There is a growing trend of alternative advent calendars that offer snack-filled surprises instead of chocolate.
2. Creative Potato Chip Flavors - Brands like Lay's are innovating and offering uniquely flavored potato chips to cater to consumers' cravings for something new and different.
3. Limited-edition Giveaways on Instagram - Brands are utilizing social media platforms like Instagram to engage with their audience and create excitement by giving away limited-edition products.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create and market innovative snack advent calendars to cater to consumers' desire for alternative holiday countdown experiences.
2. Snack Food - Snack food companies can take advantage of the trend by developing unique and creative potato chip flavors that excite and surprise consumers.
3. Social Media Marketing - The social media marketing industry can benefit from helping brands engage with their audience and generate buzz through limited-edition giveaways on platforms like Instagram.
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