Brands blend the benefits of eCommerce and brick and mortar shopping
Trend - Combining the convenience of eCommerce with the confidence associated with in-person purchase decisions, fashion brands are bringing together the online and physical worlds to offer consumers a balance between simplicity and experience.
Insight - As consumers have become more accustomed to and more attracted to the convenience of online shopping, so too has grown their competing interest in memorable in-person experiences. Consumers' familiarity with modern technology has paved a way for both of these benefits to work alongside each other and provide consumers with a best-of-both-worlds option that they appreciate.
Insight - As consumers have become more accustomed to and more attracted to the convenience of online shopping, so too has grown their competing interest in memorable in-person experiences. Consumers' familiarity with modern technology has paved a way for both of these benefits to work alongside each other and provide consumers with a best-of-both-worlds option that they appreciate.
Workshop Question - How can your brand merge its physical and virtual branches in a way that is distinct?
Trend Themes
1. Ecommerce and Brick-and-mortar Blend - Retailers are finding ways to combine online and in-store experiences
2. At-home Try-ons and Fitting Rooms - Companies are offering personal at-home fitting and try-on services, as well as physical fitting rooms that bridge the gap between online and offline
3. Artificial Intelligence in Fashion - Fashion companies are using AI to better serve customers, in both online and offline experiences
Industry Implications
1. Retail - Physical and online retailers are finding innovative ways to merge the two shopping methods
2. Fashion - The fashion industry is exploring technologies that make shopping and personal style easier for consumers
3. Ecommerce - Companies are continuing to improve and personalize the online shopping experience by offering new services, such as at-home try-on programs
4 Featured, 35 Examples:
136,708 Total Clicks
Date Range:
Sep 17 — Jan 18
Trending:
Warm
Consumer Insight Topics:
