Hispanic Millennials react to negativity by re-identifying with their roots
Trend - Hispanic in North America are undergoing a stronger re-identification with their culture–channeled through media, art empowerment and education. These ventures raise Hispanic voices and promote the cultural values of Hispanic communities.
Insight - The negative political discourse around Hispanic immigrants in the USA has resulted in a counter-reaction where individuals and groups from these communities are redefining success in America as something to be achieved with their cultural roots intact, rather than the "assimilation" that the system has been trying to promote for decades among immigrants.
Insight - The negative political discourse around Hispanic immigrants in the USA has resulted in a counter-reaction where individuals and groups from these communities are redefining success in America as something to be achieved with their cultural roots intact, rather than the "assimilation" that the system has been trying to promote for decades among immigrants.
Workshop Question - How can your brand better empower individuals and groups?
Trend Themes
1. Hispanic Empowerment - Negative political discourse in the US has led Hispanic millennials to re-identify with their roots, thus creating a need for apps, multicultural commercials, and entrepreneurial support that cater to their culture and values.
2. Multicultural Marketing - Businesses are increasing their consumer base by targeting multicultural audiences, leading to the creation of campaigns and product lines that promote diversity and self-expression.
3. Hispanic Business Empowerment - Business associations and partnerships like the National Hispanic Business Women Association and $tand By Me are providing entrepreneurial support and coaching to overcome challenges like language barriers.
Industry Implications
1. Marketing and Advertising - Multicultural campaigns and targeted product lines are playing a major role in increasing brand awareness, consumer engagement and loyalty.
2. Entrepreneurship and Small Business - The entrepreneurial spirit of Hispanic entrepreneurs in the US is being supported by initiatives by organizations promoting coaching, mentorship, and financial stability.
3. Furniture and Design - Designers of Hispanic origin are using traditional artistic expressions to inspire modern-day products that communicate with space and people.
7 Featured, 61 Examples:
140,215 Total Clicks
Date Range:
Jul 16 — May 18
Trending:
Average
Consumer Insight Topics:
