Brands offer connected fleets that give them information directly from the road
Implications - Driving services are increasingly inserting smart technology into their fleets in order to better understand the various conditions and environments in which their services function. This shift allows businesses to collect more informed data on their practices, while also opening up new research avenues that can affect everything from urban planning to vehicle development – working to benefit both the micro and macro aspects of living in densely populated areas.
Workshop Question - How can your brand insert itself into the bigger picture – both in the industry it specializes in, and outside of it?
Trend Themes
1. Connected Fleet Management - Integrating smart technology into fleets offers informed data collection and opens new research avenues, creating disruptive innovation opportunities for urban planning and vehicle development.
2. AI-driven Autonomous Vehicles - Developing AI chips for autonomous vehicles and collaborating with rideshare companies can introduce augmented reality experiences that could improve driver and passenger engagement, creating disruptive innovation opportunities for digital advertising and entertainment.
3. Anti-distraction Driver Devices - Creating a device that blocks mobile screens and can control certain aspects of driving can provide efficient safety features, creating disruptive innovation opportunities for insurance and automotive companies.
Industry Implications
1. Fleet Management - As self-driving cars become more integrated into fleets, the utilization of smart technology and big data analytics creates disruptive innovation opportunities for logistics and transportation.
2. Automotive Technology - Developing plug-in boxes for vehicles, creating electric ride-sharing services, and integrating smart software into fleets creates disruptive innovation opportunities for automotive technology and reduces vehicle emissions.
3. Autonomous Vehicles - Integrating AI chips for autonomous vehicles, developing augmented reality experiences for drivers and passengers, and collaborating with rideshare companies creates disruptive innovation opportunities for digital entertainment and will change the landscape of public transport.
