Brands offer cannabis-infused food products for pets
Trend - Traditionally, pet owners would turn to medication to relieve pets dealing with pain, anxiety or sleep disorders. Today some pet owners are turning to CBD-infused snacks to ease these ailments.
Insight - Where the cannabis industry was once largely considered a recreational one, in North America it's now associated with all-encompassing lifestyles and daily rituals. This shift has been facilitated by consumers and brands through activism, a push for legalization policies and aggressive re-branding campaigns.
Insight - Where the cannabis industry was once largely considered a recreational one, in North America it's now associated with all-encompassing lifestyles and daily rituals. This shift has been facilitated by consumers and brands through activism, a push for legalization policies and aggressive re-branding campaigns.
Workshop Question - How can your brand better insert itself into consumers' lifestyles and rituals?
Trend Themes
1. Cannabis-infused Pet Products - More pet owners are turning to CBD-infused snacks to relieve pains and ailments in dogs and cats.
2. Lifestyle Shift Towards Cannabis-infused Products - Cannabis industry is no longer considered recreational but rather associated with all-encompassing lifestyles and daily rituals.
3. Medical Use of Cannabis Products for Pets - Cannabis products are no longer limited to human medical use but now extend to dogs and cats.
Industry Implications
1. Pet Industry - Companies can offer new CBD-infused pet treatments and products to gain a competitive advantage in the pet industry.
2. Cannabis Industry - Companies in the cannabis industry can expand into the pet industry by creating innovative cannabis-infused products for pets.
3. Medical Industry - The medical industry can study the effectiveness of CBD products used on pets, and create new forms of cannabis-infused medicines for use on animals.
