The Indulgent 'Jouzge' Protein Bars Target Busy Women on the Go
Laura McQuarrie — January 31, 2018 — Lifestyle
References: jouzge & foodbusinessnews.net
'Jougze' is the name of an all-new line of shelf-stable dairy snack bars from the Golden Family Co. that are being positioned as snacks for the young women who constantly find themselves on the go.
The trio of snacks include indulgent flavors such as Chocolate Peanut Butter, Chocolate Mint and Chocolate Chip Cookie Dough, each of which is kosher, gluten-free and boasts less than 130 calories and just seven grams of sugar. As such, the products are touted as "the good tasting not-so-much-a-candy-bar" and the product wrappers boast boldly individualized patterns.
These decadent "protein treats" are packed with between seven to eight grams of dairy-based protein, appealing to women who may have avoided consuming protein bars in the past, mostly because of their masculine branding.
The trio of snacks include indulgent flavors such as Chocolate Peanut Butter, Chocolate Mint and Chocolate Chip Cookie Dough, each of which is kosher, gluten-free and boasts less than 130 calories and just seven grams of sugar. As such, the products are touted as "the good tasting not-so-much-a-candy-bar" and the product wrappers boast boldly individualized patterns.
These decadent "protein treats" are packed with between seven to eight grams of dairy-based protein, appealing to women who may have avoided consuming protein bars in the past, mostly because of their masculine branding.
Trend Themes
1. Indulgent Protein Bars - Opportunity for creating more indulgent and targeted protein bars for busy women on the go.
2. Shelf-stable Snacks - Opportunity to innovate and create more shelf-stable snack options for consumers with busy lifestyles.
3. Kosher & Gluten-free Products - Opportunity to meet the demand for more kosher and gluten-free snack options in the market.
Industry Implications
1. Health & Wellness - Opportunity for companies in the health and wellness industry to create more targeted snack options for specific demographics.
2. Food & Beverage - Opportunity for the food and beverage industry to innovate and create more shelf-stable snack products.
3. Retail - Opportunity for retailers to offer more versatile and convenient snack options that cater to busy lifestyles.
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