Cosmetic brands offer supplements that aid in beauty maintenance
Implications - Brands that are most known for their topical skincare and cosmetic products are dabbling in beauty-enhancing supplements. The supplement industry has fast-adopted the most popular values of the cosmetic world, and so it is a natural progression that the reverse is now true as well. This shift benefits consumers for its streamlined convenience, as they now increasingly turn to one brand for all of their beauty-related needs.
Workshop Question - How can your brand better adopt the methods, products or services of adjacent industries to offer an all-encompassing business model?
Trend Themes
1. Beauty-focused Supplements - Branded supplements aid in beauty maintenance through health, wellness, and beauty products.
2. Personal Care Supplements - Natural personal care companies venture into consumable beauty and wellness products.
3. Protein Infused Cosmetics - Cosmetics infused with protein to condition, hydrate and promote healthy skin.
Industry Implications
1. Beauty and Wellness - Brands are combining the best of health, wellness, and beauty into one-stop-shop product offerings, making it easier for consumers to meet their needs.
2. Personal Care - Personal care companies are launching edibles and consumable health, beauty and wellness products to provide full-body benefits for consumers.
3. Cosmetics - Cosmetic brands are adding innovative ingredients to their existing product lines to create unique product offerings, capitalizing on the growing consumer interest in health-based beauty products.
