The Alchemist's Theatrical Cocktail Drink Menu Comes to Life
Laura McQuarrie — March 11, 2019 — Tech
References: thealchemist.uk & morningadvertiser
The Alchemist collaborated with William Grant, Vapour and xDesign for the creation of an augmented reality cocktail drink menu and an app. By using The Conjurer app at The Alchemist's Covent Garden location, guests will be able to experience a bold and theatrical way to discover drinks before they order.
By aiming the camera of a smartphone on a drinks coaster, people are able to see cocktails come to life before their eyes. In the case of the Sailor's Punch, the screen of a mobile device is animated with a pirate skull, swords and water.
As well as being able to use augmented reality to discover the unique story behind each cocktail on the menu, people will also be given the chance to unlock an exclusive hidden cocktail at The Alchemist.
By aiming the camera of a smartphone on a drinks coaster, people are able to see cocktails come to life before their eyes. In the case of the Sailor's Punch, the screen of a mobile device is animated with a pirate skull, swords and water.
As well as being able to use augmented reality to discover the unique story behind each cocktail on the menu, people will also be given the chance to unlock an exclusive hidden cocktail at The Alchemist.
Trend Themes
1. Augmented Reality Menus - Using augmented reality technology to enhance menu experiences, providing a more engaging and interactive dining experience.
2. Theatrical Cocktail Discovery - Creating bold and theatrical experiences through augmented reality, allowing guests to discover cocktails in an immersive and entertaining way.
3. Hidden Exclusive Offerings - Using augmented reality to unlock hidden and exclusive cocktail options, adding an element of surprise and exclusivity to the menu.
Industry Implications
1. Food and Beverage - Restaurants and bars can leverage augmented reality menus to differentiate themselves and create memorable dining experiences.
2. Hospitality - Hotels and resorts can incorporate augmented reality menus to enhance their cocktail offerings and provide unique entertainment experiences for guests.
3. Technology - Augmented reality app development companies can partner with businesses to create customized digital menu experiences and immersive interactions.
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