Brands create tools that allow for self-taught portion control
Trend - Brands are now offering tools that allow their customers to teach themselves portion control in a way that allows them to, over time, learn how to do so independent of outside sources. Brands promoting self-reliance in tandem with the tools they offer create a specialized niche within this market.
Insight - Many consumers today aspire to have a healthier relationship with food in order to improve their sense of wellness, and associate weight loss with a sense of personal betterment. Because many consumers are so entrenched in habits that they perceive to be unhealthy, a huge part of improving oneself in this way is facilitated through a re-education of even the most basic health principles.
Insight - Many consumers today aspire to have a healthier relationship with food in order to improve their sense of wellness, and associate weight loss with a sense of personal betterment. Because many consumers are so entrenched in habits that they perceive to be unhealthy, a huge part of improving oneself in this way is facilitated through a re-education of even the most basic health principles.
Workshop Question - How can your brand better offer its customers long-term solutions?
Trend Themes
1. Self-taught Portion Control - Brands are offering tools that allow customers to learn portion control independently and re-educate health principles.
2. Smart Portion-controlled Kitchenware - Smart kitchen tools are facilitating safer food portion control in daily life.
3. Safe and Fun Educational Kitchen Accessories - Educational kitchen accessories are aimed to make kids love cooking and teach them about portion sizes.
Industry Implications
1. Kitchenware Industry - The Kitchenware industry has many opportunities to innovate smart tools that help portion control dishes and meals.
2. Children's Kitchenware Industry - The children's Kitchenware industry can develop safe and fun tools that encourage healthy eating habits and a love for cooking among kids.
3. Fitness and Wellness Industry - The Fitness and Wellness industry can develop programs that promote healthy eating and provide resources and tools to consumers for portion control.
4 Featured, 35 Examples:
209,313 Total Clicks
Date Range:
Mar 17 — Jan 18
Trending:
Warm
Consumer Insight Topics:
