This Brand Now Allows Customers to Create Custom Granola Blends
Katherine Pendrill — April 22, 2016 — Lifestyle
References: bearnakedcustom & brandeating
Bear Naked is now giving customers the opportunity to create custom granola blends that suit their taste preferences and dietary restrictions. The move corresponds with the growing push towards personalized food products and the demand for healthier snack options.
In order to give customers more choice when it comes to granola, Bear Naked teamed up with IBM's Chef Watson. The technology helps customers make custom granola blends by suggesting complementary ingredients that suit the individual's taste and dietary needs. There are more than 50 different ingredients to choose from and they range from sweet ingredients such as cinnamon dried apples and pomegranate seeds to savory options such as jalapeños and olives. One they have created their mix, customers can personalize the canister by adding their own name and a bear illustration of their choice.
In order to give customers more choice when it comes to granola, Bear Naked teamed up with IBM's Chef Watson. The technology helps customers make custom granola blends by suggesting complementary ingredients that suit the individual's taste and dietary needs. There are more than 50 different ingredients to choose from and they range from sweet ingredients such as cinnamon dried apples and pomegranate seeds to savory options such as jalapeños and olives. One they have created their mix, customers can personalize the canister by adding their own name and a bear illustration of their choice.
Trend Themes
1. Personalized Food Products - The growing demand for personalized food products presents an opportunity for businesses to offer customized options and cater to individual preferences.
2. Healthier Snack Options - The increasing focus on health and wellness creates space for businesses to innovate and provide healthier snack alternatives to cater to consumer preferences.
3. Collaboration with Technology - Partnering with advanced technologies like IBM's Chef Watson enables businesses to offer unique and customized experiences to customers, opening up possibilities for disruptive innovation.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of customizable granola mixes to tap into the growing market for personalized food products.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of healthier snack options by developing and promoting nutritious alternatives to traditional snacks.
3. Artificial Intelligence - The artificial intelligence industry has an opportunity to collaborate with food companies to create innovative solutions like IBM's Chef Watson to enhance the customization and personalization of food products.
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