Brands pair nostalgia and dining to entice responsibility-averse Millennials
Implications - For many Millennials, restaurants and events that layer elements of adulthood, experiential dining and nostalgia provide an escape from the stresses of life as a grown-up. While Millennial consumption has been known to contribute to the demise of fast-casual dining, these organizations allow patrons to reminisce about simpler times while simultaneously indulging in privileges that can only be afforded through adulthood.
Workshop Question - How can your brand cater to your consumers through a sense of nostalgia and indulgence?
Trend Themes
1. Nostalgia Dining - Restaurants and events that layer elements of adulthood, experiential dining and nostalgia provide an escape from stress for Millennials.
2. Interactive Entertainment - Game-based dining experiences, arcade bars, and snack-dispensing machines provide a unique interactive entertainment element to customers.
3. Novel Food and Beverage Experiences - Funhouse-style vegan eateries and Hello Kitty Grand Cafe serve unique food and drink offerings and create site-specific exclusive creations to satisfy customers' desire for novel experiences.
Industry Implications
1. Food and Beverage - Trends in novel food and beverage experiences are increasingly popular for businesses. There is an opportunity to create unique dining experiences for customers using nostalgia, interactive entertainment, and fun novelties.
2. Entertainment and Gaming - Interactive game-based dining experiences are disrupting traditional nightlife. There is an opportunity to create entertainment experiences by integrating games into dining spaces, as well as creating snack-dispensing video game machines.
3. Retail and Hospitality - Sites like SHOWFIELDS offer a unique approach to retail, combining it with food and beverage experiences. Businesses using these sites have opportunities to test new menu items and engage with a diverse customer base.
4 Featured, 36 Examples:
86,815 Total Clicks
Date Range:
Feb 18 — Dec 18
Trending:
Average
Consumer Insight Topics:
